Marketing

10 Characteristics Of A Brochure

10 Characteristics Of A Brochure

A brochure is a highly effective promotional tool in marketing. The characteristics of a brochure...

4 Examples of Market Segmentation

4 Examples of Market Segmentation

The market segmentation takes care of divide the market into sectors or groups of consumers that ...

Telemarketing (Benefits, Functions and Techniques)

Telemarketing (Benefits, Functions and Techniques)

One of the components that are part of direct marketing is the telemarketing or telephone marketi...

What is the Push and Pull strategy in logistics?

What is the Push and Pull strategy in logistics?

Deciding which strategy to choose for a company, be it small or large, can be a dilemma or somewh...

What is a Creative Advertising Strategy?

What is a Creative Advertising Strategy?

Everyone knows what advertising is, a advertising campaign or a commercial message, but not so ma...

What is the Difference between a Homogeneous and Heterogeneous Product?

What is the Difference between a Homogeneous and Heterogeneous Product?

Products are any tangible item or goods intended for consumption and that any natural or legal pe...

Marketing Mix (4Ps, New Marketing Ps and its Elements)

Marketing Mix (4Ps, New Marketing Ps and its Elements)

The marketing mix is the business strategy to promote and position your products or services in t...

How to apply an effective Inbound Marketing strategy

How to apply an effective Inbound Marketing strategy

Today, the influence of marketing in any type of business is so important that, probably, the com...

Emotional branding according to TanieBrand: how to bring a brand to life

Emotional branding according to TanieBrand: how to bring a brand to life

Emotional branding is the process through which a relationship is formed between the brand and th...

How to create a brand image in 7 steps

How to create a brand image in 7 steps

Building the image of a brand can be a really difficult task to carry out, however, it is not imp...