The Competitive Profile matrix
The Competitive Profile Matrix (MPC) is a tool that compares the company and its rivals and revea...
Divestment and Liquidation Strategy
On many occasions, both the divestment strategy and the liquidation strategy are taken as negativ...
Backward Integration Strategy
The backward integration strategy is a business movement consisting of increasing control over su...
Market Development Strategy
We could define the market development strategies as a series of plans aimed at expanding the nic...
Forward Integration Strategy
In this article we will try to explain what the forward integration, how it is applied and what b...
Starbucks SWOT example
Starbucks is the world's leading specialty coffee marketer and distributor, operating 20,000 cafe...
Components of a Company Mission
A good mission statement focuses on containing a limited number of objectives, emphasizing the ma...
Vision Statement in the Company
The View in the company, as one of the fundamental elements in strategic planning.Vision Definiti...
PEST analysis (Definition and examples)
PEST analysis can be defined as a description of the business context or environment. It is in it...
Porter's Five Forces Theory
In this article you will find:Porter's Five Forces ModelGeneral Considerations of Porter's Five F...