How to launch a newsletter that makes an impact

A few years ago, most people thought that email was dead. Social media, it seemed, was the way to reach people.

But today, thanks in large part to the unknowable ways of algorithms that have made it almost impossible to definitively determine how to get to the followers on social media platforms, the reliability of email as a form of communication has put the newsletter back on track. the radar.

Today, newsletters or newsletters flood the inboxes. "Through it, you educate your customers, position yourself in your sector and promote your services" (https://gananci.com/atraer-clientes-de-calidad/).

The question is not whether or not you should start a newsletter, but how can you create a newsletter that people really want to open?

• What time of day is the best to send a newsletter?

This is probably the most common question (though not the least) about starting a newsletter. There is no universal time or time to send an email. Emails have a long lifespan, and users will come back and click on an email that interests them hours, days, and even weeks after sending it.

• When should you send it?

Even if your open rate remains the same, no matter what time you send your newsletter, the highest open rate for your campaign will be in the hour after its dispatch time. So you must be aware and thoughtful about the time you choose. Consider four things here: your workflow, the audience, your competition, and your goal.

Work flow

When does it make sense in your workflow to send the newsletter? Pick a day / time that fits your schedule, and make sure it's a time that you can replicate every day or week. Consistency in shipping time is important to become a part of your readers' routine.

Depending on the type of newsletter you are sending out, preparing a newsletter can take some time, and sticking to a strict deadline can be stressful. Give yourself enough time to create, get feedback, and test your newsletter.

Audience

Make sure to consider your users when choosing the shipping time. Try to imagine what they are doing the moment they receive the email, and ask yourself: Will they want the email then?

Competence

The easiest way to stand out is by being the only new email in a user's inbox. Reach out to your competitors and choose a shipping time that doesn't overlap with theirs.

Goal

Finally, consider what you want your user to do with your newsletter. If you ask them to click to take a survey or read a 1200 word essay, don't send your newsletter during their morning commute, when users are probably worried and have little weather. That kind of content might make more sense over the weekend.

• Subject line

The subject line is what will cause a user to open or ignore your email, so it's important to get it right. The subject line can be anything: a question, an answer, a single word, and even a phrase complete, as long as it's intriguing enough to make your readers want to click her.

Make sure to try different subject lines, at least when you're starting your newsletter adventure.

Many platforms have an A / B testing feature that allows you to easily create one subject line against another, thus testing the options on a small sample of your subscribers, before sending the best subject line to the rest of your subscribers ready.

• Contents

Good content, with the right voice and format, is obviously the most important part of a newsletter. Perfecting that, with a lot of feedback from people other than yourself, is really the first step.

Once you have good content, and you have a number of subscribers, you still have to work hard to keep your audience hooked. Users will naturally lose interest in a newsletter within the first few months. You need something else to keep them coming back, something unique to make your newsletter stand out from the rest.