Choosing a platform to host a webinar should be based on a number of factors, including the type of audience you are targeting. wants to reach (more or less broad), the budget that you want to allocate and also some factors that we explain to continuation.
The interface, the simpler the better
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One of the great advantages of a platform for online webinar is that it allows to broadcast and / or record the seminars from any computer with an Internet connection that has a camera and microphone.
For the process to run as smoothly as possible, it is best to choose software with a simple and intuitive appearance, which allows you to make the video with a few 'clicks'.
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It is important that, during the development of the seminar, it can be accessed, easily and without the need for interrupt the speech, to all the materials that are going to be used (interactive whiteboard, shared screen, chat…).
It must be able to be used from any device
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Nowadays, more than half of the world's web traffic comes from mobile phones
Nowadays, the use of laptops, tablets and smart mobile phones has spread, with an increasing technological capacity, which allow access to information from practically anywhere with a good connection to Internet.
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Therefore, it makes things much easier for the software to have a mobile version or app that users can easily download to access online seminars. Without a doubt, mobile internet is the future!
The platform for online webinar must allow to broadcast live and also record
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The courses, talks, seminars, etc. they can be performed live or recorded for later broadcast.
Whichever option is chosen, the software must be versatile and allow webinars to be broadcast live can be recorded, to detect areas for improvement and / or take advantage of the work carried out and be able to disseminate them later.
With adequate storage capacity
It is a very valuable resource to have an ‘archive’ in which to store the online recordings produced to date. Therefore, platforms to generate online webinars must also offer a storage capacity appropriate to the needs of the professional or the organization that decides to use it.
As it is an online software, it is not necessary to have a large own storage capacity on hard drives or servers, but the generated material is stored 'in the cloud'.
It is a cheap option (since you do not need your own storage devices) and also safe, since that by saving the data on an online server the risk of the physical devices being damaged or misplace.
It must offer multiple options in the management of attendees and moderators
There are many types of courses and webinars. Depending on the type of content, one or more moderators may be required. Therefore, the more versatile the software is in determining the number of people who will teach the seminar, the better.
Regarding the number of attendees, the platform chosen for the online webinar should offer flexible plans since, in many cases, the price may vary depending on the number of users who are directs.
Therefore, the more contracting options you offer, the more possibilities to pay only for the service that is needed and not for additional options, which is more economically profitable.
What content does it allow to share?
Support materials such as infographics, documentation, videos, etc. they are very important when illustrating the speech. Therefore, shared screens, interactive whiteboards or any other similar functionality generates value in the development of an online seminar.
Better a personalized broadcast
To capture an audience, the software chosen to record online seminars must have tools to publicize the next celebration of an event. To prevent invitations from being perceived as spam, the more ability you offer to personalize the message, the more likely it is to capture the attention of potential attendees.
The process will not be complete without measuring the impact of the seminar
Learning from experience is important and, for this, it is necessary for the software to measure the impact that the dissemination of the online seminar has had. In this way, strengths and weaknesses can be identified to improve the effectiveness of next actions.
