The Internet is an indisputable part of our life. Today, we can do almost everything through the network: from shopping, to connecting and being close, despite the distance, of our friends and family. The Internet has knocked down any wall and has given us the possibility to be informed instantly, to buy in just a couple of clicks or to share our daily lives. However, the Internet is not only useful for users, it is also useful for companies, being the largest showcase in the world, with an immense projection. Advertisements on the net have potentially increased and we can already find them, practically, on any website that has a minimum of traffic. But How does Internet advertising affect us? We reflect on this in this article on Psychology-Online. Next, we give you the keys so that you understand what is the advertising and how much it interferes in our day to day.
Index
- What is the publicity?
- How do Internet advertisements affect you?
- How does Internet advertising work?
What is the publicity?
Through advertising, companies seek to influence our behavior, therefore, advertisements are part of our day to day, indisputably. Through this marketing action it is intended to generate a need that stimulates customer consumption. Therefore, advertising should be understood as a mechanism to capture the attention of potential customers and induce the impulse to buy goods and services. Branding and call to action are the main goals of advertising.
Advertising is designed to move prospective buyers into action. To do this, he specifically addresses his emotions, through affection and emotion, and reason, to through arguments that help convince the user that this product or service is exactly what needs to. With the popularization and extension of use of the Internet, advertising has become a massive tool, through formats visuals that provide relevant information to your potential customers, in addition to generating a hook that invites you to click to know more. The value of advertising content is essential for companies, when it comes to converting users into customers.
How do Internet advertisements affect you?
Every day we receive between 3,000 and 5,000 daily marketing impacts and it is that the 79% of people who connect to the Internet have an account email or social networks that enhances the integration of ads and interaction with companies. Advertising is everywhere and has become more prominent thanks to the Internet, a great showcase that brings together millions of advertisements adapted to our tastes and needs. But how does advertising really influence us?
Advertising on the Internet is intended to be stimulating and therefore more invasive and personalized. The daily shocks we receive try to alter our daily behavior, persuade us, and call us to action. Therefore, this type of advertising draws directly on emotions, in order to create a quick reaction in the user. However, it is invasive advertising because it is everywhere and it is very difficult to avoid it. Any page, any social network, sends us impacts that are very difficult to avoid.
The Internet has made globalization a reality and, with it, the globalization of markets and therefore of advertising. For this reason, advertisements are the key to stimulating consumption and the economy of a country, since through the webs it is much easier to encourage consumers to buy unnecessary things but that have been bombarded into our computers, smartphones or tablets and have been installed in our head.
How does Internet advertising work?
The maximum influence of advertising on the Internet is the change of behavior between us, as well as the way we relate to each other. Let's take a practical example: Influencers were born through the networks, a new profession dedicated to advertising it everything: from clothing, to travel agencies, accessories, household appliances, restaurants and hotels... Advertising in Internet adjusts to our tastes, hobbies and desires. It is more direct and generates a greater need to obtain any product or service, no matter how unnecessary it may be. And, on the other hand, the advertisements on the networks and the website generate a greater interaction with the end customer. As much as advertising on the Internet may be uncomfortable, given its incidence and repetition, the reality is that has been integrated into our day to day, to generate a greater need and call us to the action of a way more direct and incisive.
This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
If you want to read more articles similar to How Internet Advertising Affects Us, we recommend that you enter our category of Cognitive psychology.
