Strategic Planning in the Company

The first thing we need to know before talking about it is the most obvious: What is a strategic plan? Basically it is just a document established by the company, where it will be reflected the strategy to followThis has a certain period of validity, it is usually between three and five years, the time limit to be able to comply with the established work plan.

In the strategic approach, objectives to be followed are established, you see what you have to achieve and how far you want to go as a company; objectives must be set short, medium and long termThis gives commitment to all the staff of the institution, as there are not only specific goals, but also a time limit in which to meet them.

What is the objective of the strategic work plans?

First of all, what we already mentioned, establish from scratch the goals and purposes of the company to follow them for a while and be able to carry them out in the same; This helps the staff to be more active and visionary, in fact in many occasions, not only are objectives established, but there are

incentives for when the established goals are met. With these incentives, employees are able to carry out their jobs with great effort, commitment and dedication and to achieve their goals.

Structure of a strategic plan

• Values, mission and vision
• Internal and external analysis (tool to use SWOT)
• Objectives, strategies and action plan

The mission, vision and values

For a strategic approach they are something very important, because that is where you say what the company and each of the objectives that are proposed for it, must be aligned with preserving said picture.

The mission is based on the existence of the company and the reasons for it, while the vision is to wonder About us? and Where do we want to go? It is very important to have a well established vision. As to the values they refer directly to the way the institution works, they are the principles that identify them as a company and therefore are often combined with moral values.

Internal and external analysis

Much of the internal analisis It is fixed if you have a specific vision, mission and values, along with set objectives if possible; in this case, you just have to analyze the technologies you have and the human factor to use themWell, it is all that is necessary to get things going well.

In the case of being a new company, having this ready and secure, you must start working hard to achieve objectives; Otherwise, if you are already established, then you must make a section for the parts that are probably not working well, give them a reprimand and a time to improve, of course, if not, the pieces must be removed.

In the External analysis We refer directly to the market, to analyze your target audience, what their needs are and which of them you can respond to with your services or products; Of all of them, what is the true potential audience and when analyzing all this, you will see the need to move to the next step and ask yourself how will you respond to those needs?

Useful tools for strategic planning are:

• PEST analysis
• SWOT
• Competitive profile analysis
• McKinsey 7s
• McKinsey Matrix

Objectives, strategies and action plan

This is what we have said from the beginning is the main part, you must remember that each goal must be realistic and achievable, so your employees don't get frustrated and feel exploited never to hit an incentive because the goal is too high. The strategies should be mostly targeted advertising with offers to the market sector you chose.