9 keys to handle social networks like an expert

The boom in social networks in recent years is indisputable. More and more brands and businesses focus their marketing strategies on social networks, then, as stated in I won, these have many advantages.

But not all is so easy. Being successful takes dedication, planning, and a lot of practice. To make your job easier to understand, here we show you nine keys to being an expert in social networks.

Choose the best platform

Depending on the business you have and the content you want to promote, you should choose the most appropriate platforms. While all are excellent information dissemination tools, not all will serve the same or have the same impact.

Make quality posts

You may have brilliant social media marketing strategies. However, that the images or videos you publish are of low quality will make your plan fail.

It is essential that each of the publications you make have good resolution and original content. This will give you much more authority as a brand and, in addition, it will increase your followers' trust in you.

Use programming tools

Making publications manually, in addition to being very tedious, will save you from being much more productive in managing your social networks.

To make the job easier and less uphill, you can use any of the programming tools that are available on the web. In this way, you can set the exact date and time of each post.

Take advantage of hashtags

The well known hashtags they are, in short, keywords that allow the identification of publications on the same topic in a social network. For example, if you have a clothing business, the hashtag "#moda" would allow you to locate yourself within this topic.

Within this list of strategies to optimize your social networks, you will find the good use of hashtags. These tags, used mainly on Twitter and Instagram, are excellent for campaigning on social media.

But we must make a reminder. Taking advantage of hashtags is not the same as abusing their use. The best thing you can do is use tags that really relate to your post and also allow you to identify yourself.

Interact directly with your followers

Social networks, as it is well known, were initially born for human interaction and communication. Later, they were implemented as tools for digital marketing.

For that reason, it is extremely important that you do not behave like a robot in them. Show that behind each account there is a human reading everything. Answer every comment or answer they make, but always with great kindness.

This, in addition to getting more followers, will increase the loyalty between your users and your brand.

Make calls to action

Another way to be successful on social media and create greater loyalty between your brand and your followers is by inviting them to take action.

What does this mean? Well, it simply implies that through a series of strategies you will make your followers promote and interact more with your accounts.

Make posts and ask questions, invite them to comment or share content if they liked it. You can also create contests and offer prizes in exchange for comments and shares.

Adapt your content to reality

We know that you are on social media to sell and make your brand known. However, an account isolated from reality and only focused on making sales is very unappealing.

Adapt your publications to special dates, be cautious when publishing at peak times in your country and show that you are aware as a brand of what is happening around you.

Don't ignore analytics

A common mistake to avoid when handling social media is not taking analytics into account.

Regardless of whether you use the internal analysis tools of each platform or other external ones, you should always keep them in mind.

Only in this way will you know exactly which content is most successful, what time your followers are most active, what day did you have the most interactions, among other data that will help you improve your strategies.

Pay attention to new trends

Social networks are constantly evolving and bring new options and other types of publication even more attractive.

In order not to make your campaigns obsolete and always stay at the forefront, it is essential that you be attentive to each update of the platforms you use.

For example, in the case of Instagram, not using posting stories is a big mistake that you should avoid. Always take advantage of these updates and keep your content fresh.