Psychology of colors in personality

  • Jul 26, 2021
click fraud protection
Psychology of colors in personality

Can your favorite color reveal your personality?

The psychology of color is a relatively recent field of study, its research aims to find out the implications that each tonality has on our mind and its corresponding mental processes. Although there is no certain science about this field of study, theories have recently appeared that affirm the existence of a psychological effect of colors in our decision-making and in the personality of each individual.

This field of study is being used in various areas such as marketing, advertising, event organization and, recently, in the study of the human personality. Yes the psychology of colors in personality awaken your interest, we recommend that you continue reading this Psychology-Online article.

Discovering the details of our way of seeing the world, of behaving and feeling emotions has always been one of the great enigmas of human beings. Over the years and advances in studies focused on personality, different tools have appeared whose objective is to help us understand our patterns of behavior and feelings, from the projective techniques of psychoanalysis to statistical tools such as the 16 FP of Cattell.

The relationship between colors and personality can be understood as follows: each color or hue produces an effect or a sensation in our mind. Therefore, a preference for a particular tonality will lead to a personality type with tendencies to experience certain emotions.

  • Let's take an example: a person who prefers the color red probably has a tendency to be more passionate and aggressive. This is because the same color produces a neuronal activation and excitation effect in our brain.

It is important to comment that the way in which colors affect our mood is modulated by our experiences and education. If since childhood we have learned to associate a color with a certain sensation, it is very likely that we end up feeling something similar when we see the same hue throughout our lives.

Psychology of colors in personality - Relationship between colors and personality

To understand how the psychology of colors works in the personality, it is very important to know how we affect colors, in this way, we will better understand what type of personality we have according to the color that most like it.

Calm colors

Cold tones like blue, light green and even white, are colors that convey tranquility, calm and emotional well-being. A person who prefers to use these tones can be one who, in his day to day is peaceful, orderly and patient.

Warm tones

Some more strident colors like red, orange or yellow they are related to more exciting sensations, with passion, energy and joy. For that same reason, a person who enjoys using these colors in their day to day will surely have a more outgoing, agitated and cheerful personality type.

Muted colors

On the other hand, there are muted colors that convey sadness and even nostalgia. Those tones closest to the black, brown or gray They are related to sad personalities, with a tendency to depression and to live locked in their inner world.

This is a brief summary, if you want to know more about the meaning of colors in psychology, we recommend you read this article: how colors affect mood. It should be noted that each person is unique, preferring one color over another does not completely determine our personality. However, it can help us understand each other a bit more.

Psychologist Carol Ritberger developed a personality test based on a very simple principle:

There are four personality types: red, orange, yellow, and green.

According to this interesting theory, everyone could be separated according to their leadership styles and coping strategies. Each of these four colors is related to a different way of seeing the world, discover which of them you identify with the most!

Red

The personality of red is related to individuals who seek reality and sincerity above all else, they are direct, realistic, fearless and quite meticulous people. What you see is what is available. They tend to outsource everything they feel and all the plans they want to do. They do not trust what they cannot see and do not usually believe in what is not provable for sure.

Orange

People with this personality type are kind, funny, and generous. They tend to be attentive to ensuring that the needs of others are met and have a tremendous capacity to listen and understand the problems of others.

Yellow

Visionaries, with a spirit of leadership and motivated to achieve their dreams. The personality that corresponds to yellow according to Carol Ritberger's theory is related to good social skills and high resolution capacity. Self-confidence, motivation, and self-esteem are characteristics of these people.

Green

If any word can define these people, it is intuition. Individuals who define themselves under this spectrum of personality are characterized by being optimistic, free and empathetic. They are people capable of motivating others and constantly seek knowledge of oneself to continue improving day by day as people.

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

instagram viewer