The public image It is about the perception that a society creates in relation to a company, person or culture, based on the information and public impression it obtains. This shared perception produces a collective response where the similarity, appearance and representation of a certain thing are unified.
To better understand the meaning of public image, it is necessary to know three fundamental points. First, understand that the image represents the internal effect where external factors intervene that establish the mode of expression of what is being analyzed.
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Then the value of the public image that makes a value judgment exposed by other people and, finally, the important point, which refers to the image as a tool of communication that the company does not take advantage of, since it falls into the error that this type of image is important only for prominent people in the media communication.
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In this article you will find:
How to design the public image of a company
To designpublic image in companies A methodology that is classified into four stages must be applied in order to build and analyze it correctly. These steps are as follows:
The investigation
In this first stage, the perception that the public has in relation to the company is known and it is called external investigation. In the same way, it is essential to make an analysis of the concept that collaborators have about the company where they carry out their work tasks.
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Design
When the information has been gathered through research, you can begin to create and design the image, starting with the essential principles of the company. Human resources are a very important part of the company, this is because employees are the ones who express positive opinions about it.
Coordination
Within this stage and since the design of the company's image has been carried out, they must be coordinated all sources that provide stimuli and thus carry out the projection of a message unique.
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The evaluation
Finally, the evaluation is carried out, this is where the adjustments that improve the image are made through the feedback of the target audience.
Steps to handle the public image correctly
The image that companies make known to others is carefully controlled. Therefore, it is necessary to follow some steps and involve all the activities such as the number of products and the amount of public division sales a company can experience for better management of image.
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This important production of the public image of a company defines the efficiency of the participation of companies with issues related to social and environmental justice.
When it comes to the public image process, the main resource of companies is public relations, since in the Topicality tends to be a dominant principle of the media and influences the public's decisions for the purchase.
The steps formanage the public image in companies are:
Present company policy to workers
It's fundamental follow company policies, to create a proper image of it. For this, some aspects of the company must be aligned, in terms of social responsibility and its collaboration for the community through charitable and constructive works between the public and workers.
Indicate for whom the policy applies
After creating a good image, the next step is to find a way to keep it.
For this, you must form a partnership with the public, receive constant feedback and try to satisfy the interests of the public. customers, offering quality products or services and keeping the public informed about any changes made to the business.
Company policy and image processes are guided by principles
The principles can be explained through keywords such as ethics, access, opportunity, among others. This allows the policy of the public image of a company to be conducted through the principle of equity and justice to reward the target audience, demonstrating their interest in the welfare of the business.
Take into account the difference between policy and processes
Company policy creates actions that must be followed, instead processes create actions that are taken to comply with the policy. In order for the processes to be understood, the company has to classify the actions of its workers and thus give continuity to the steps of the entire process.
Advantages of a good management of the corporate public image
There are numerous important reasons that companies have for investing in the image of the company. itself, since they not only care about having an excellent image and a good impression on the part of the public.
What really interests and suits companies is what are all the benefits and advantages that can be obtained by implementing different strategies and the investment value that this will have. Some of the advantages generated by investment in public image in companies are:
- It manages to increase the number of customers and suppliers.
- It allows you to maximize the interests and benefits of the company.
- Strengthens the activities related to the marketing of the organization.
- Provides the possibility of an optimal work environment.
- It positively helps the company to improve aesthetics and be much more attractive.
- It is possible to incorporate new human resources, through people who want to work in a company that is in an important position in the market.
The correct handling of public image, allows the company to have the opportunity to increase its sales and profits, this type of image is an effective element for communication. To design it effectively, the audiovisual, physical, verbal, professional and environmental image must be taken into account, in this way the company achieve good opportunities.
