Importance of images for your online business

  • Jul 26, 2021
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The e-commerce It is one of the ones that has grown the most in recent years. In 2017 alone, it generated $ 2.3 trillion in sales, while it is expected to double to $ 4.5 trillion by 2021. In addition, the coronavirus pandemic has favored its development, so thousands of people around the world have made their first online purchase.

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Due to this growth, it is estimated that 95% of purchases will be online by 2040, so entrepreneurs have a new platform to increase their sales. As competition also grows, it is increasingly difficult for entrepreneurs to differentiate themselves from their peers. Faced with this scenario, the visual aspect has gained great relevance. Presenting good photos and videos of a product can tip the balance in favor of one business or another.

According to product photography specialist photographer Matt Reed, users have high expectations of online products. A good photo must convey an image of credibility to the product. According to Reed, people often associate a high-quality photo with a high-quality product and vice versa.

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Necessary Items

To produce good photos, you need to have the right equipment. The cameras offer creative possibilities and have greater control over photos. When it comes to taking images, position and angle are key to displaying the product properly. Even if it is small, the angle can make it bigger and more attractive to the consumer.

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Another important aspect to get good photos is lighting. According to Perth Product Photography's Reed, light can shape the product, display textures and provide essential details for any product. This work requires professional cameras and studio production. Furthermore, context is important to show how its use can be beneficial to the consumer.

For the specialist, there are three factors that define a good product photo. First of all, it must be technically strong. The product must be clear and show bright and attractive colors. In this way, users will have greater confidence and will perceive credibility from what they are buying.

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As a second point, the image should answer the questions of the consumer. The photos should answer some questions that the user has. Although the descriptions should be detailed for a better message to the user, if, for example, we sell a electrical item, the connections should be shown so that people are clear about what type of product they are watching.

As a third point, the photo must make a difference to the product and be able to encourage the consumer to purchase it. Because "everything enters through the eyes", the product provided must be attractive enough to attract the attention of the user, differentiate itself from the rest and end with a successful purchase.

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