A survey is a method that is based on the collection of information from a sample, in order to generalize the results to a larger population. Through the characteristics of a survey, knowledge is obtained on everything that involves information from it, in relation to companies, media, government and the academic system.
Surveys can have different purposes, and your researchers can do so depending on the method selected and the objective of the study. This research is very important, therefore it is critical to understand the benefits to the population by using correct survey tools.
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In this article you will find:
Most important characteristics of a survey
Regardless of the survey instrument to be used, there are a number of
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1. Purposes and objectives
The purposes and objectives are the main characteristics of any survey, they represent the need for the questions and measures to be taken into account through the instruments of the survey.
Once the purposes or objectives are read, the measures and how to do the data collection should be identified. They can be presented in the form of a question, a statement, or a hypothesis.
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2. Design of the investigation
This layout indicates how the survey will be broken down into target groups, data comparisons with different groups, and how often the survey will be administered.
Some surveys represent cross-sectional studies. This indicates that, in a cross-sectional design, the survey is administered to a group at a specific time. These research designs have now become popular as they provide a solid foundation for collecting important data.
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3. Organization in question design
A good organization allows the success of the survey and satisfies the root cause of the survey. It also organizes the individual components such as the shape and arrangement of the questions.
Question design is the key component of survey research. When the right questions are asked and with a smooth transition within the corresponding research framework, useful and important information is generated.
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4. Questions should not be exaggerated
Survey questions have an impact on the mind of the reader, so they should be asked honestly. For this, a systematic process must be followed that specifies which questions should or should not be included in the survey. The following precautions need to be taken into account when selecting questions:
- Do not include personal questions that generate sensitivity.
- Avoid the guesswork by assuming the participant's conditions in advance.
- Don't make wrong assumptions.
- There should only be one answer for each question.
5. Focus on the design of the questionnaire
Sorting the questions into several subdivisions increases responsiveness and does not create confusion. Subdivisions can be based on various parameters such as division by focus area, content, subject, or response type.
The relationship of the questions offers the advantage of obtaining a defined answer and can help to increase the amount of data collected.
6. Survey logic
Logic is another of the fundamental characteristics of the survey, since using logic in a study mobilizes the respondent according to their current selection to a question. It also allows you to create effective surveys, indicating that respondents can answer questions that are important due to the good selection of questions.
7. Sampling
It is a process developed in the common practice of large studies of a general population, opinion polls and market research. The use of sampling is limited in the internal environment of the organization when evaluating large events or meetings, learning and development programs, and human resource initiatives.
However, if the need arises for a robust sample strategy, sampling will need to minimize any errors in making the deductions.
8. Answer
A correct survey administration strategy ensures that effective responses are obtained and quality. Within the research, various incentives and processes stand out that allow the increase of acquiring good possibilities of answers.
9. Data collection
Over time, the methods used to collect survey data have evolved. Researchers have left paper-based surveys behind for quick online questionnaires, and thus data collection has its advantages and disadvantages.
In most cases, the researcher must use various modes of data collection that are necessary for the sample. The number of responses for each method differs due to the different factors that play an important role in this process.
10. Presentation and reports
The presentation and reports, has been the final characteristic of an effective survey, it is where the final results are reported in an understandable way for the interested parties. This will require oral presentations, written words, and effective graphic presentations.
By studying the survey characteristics, it can be confirmed that it is an information collection method that, when carried out correctly, facilitates the best form of data collection, which can help in different ways whoever performs the survey. If you are interested in finding out about similar topics, come and visit our website.
Sources and references
- Davis G. (2019, May) What is Survey Method? Types, Advantages, and Disadvantages.
- Miller J. (2018, November) What is a survey?
