Consumerism It is a system where products are incorporated that are acquired in the market by consumers, which are the fundamental objective that allows the movement of economic activities.
It is about the market attraction that entrepreneurs create when offering their products, and thus allow Consumers live experiences that generate satisfaction and well-being for the buyer once they acquire the product they want.
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Let's better understand your concept with some examples.
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In this article you will find:
7 Examples of consumerism
These are some examples of consumerism today:
Competition in business and consumers
In the same way that companies compete within the market, consumers also compete to purchase the products they want, which which helps to drive higher prices, as is the case in the sale of food, where producers control prices according to the demand.
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Entertainment
The attraction to entertainment is a life experience that most consumers seek to raise their social level. If a person takes expensive trips around the world, he shows social wealth and that he can lead a life full of luxury.
Materialism
Generally, consumerism is a term used to denote the behavior and levels of materialism of consumers.
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Purchases for consumers allow them to identify with a brand and use it as a fundamental element that helps increase their happiness.
Consumer need
Companies observe consumer needs, such as the opportunity to create, produce and market the products with the greatest demand.
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If a company designs an innovative product without studying the market, it may run the risk of lowering its sales if the buyer does not see it as a necessary product, no matter how attractive it may be.
Attractive consumption
The attraction to consume is related to the behavior that consumers have when they frequently buy what they want according to their economic level.
That is why producers and marketing have the ability to manipulate consumers so that buy your brand by convincing them that they will get the product they want and thereby increase their Profits.
Buyer protection
There are norms and laws that protect the consumer of improper business procedures. If a buyer takes care of the environment, it is likely that he wants to buy products that do not harm the environment. herself or if a mother wants to buy a baby seat, she will want to buy one that is safe to accidents
Exchange purchases
Many consumers seek to exchange goods and services, as they only focus on price, which leads companies to lower quality and lower profits.
The sale of airline tickets at low cost attracts the majority of consumers who prefer seats in economy class. This situation does not give profits to the airlines that offer better security, quality of service and equipment conditions.
The consumerism in the economy It is a societal trend found in all shopping activities promoted by marketing and advertising. If you are interested in knowing more about its definition, characteristics, causes and consequences, be sure to visit our website.
Sources and references
- Spacey J. (2019, July) 14 Examples of Consumerism.
- Hayes A. (2021, March) Consumerism
Fuhrman D. (2020, March) What are some examples of consumerism?
