9 Types of Consumerism

The consumerism it is a social and economic ideology that encourages the ever-increasing acquisition of goods and services. Likewise, it can be very dynamic, and vary according to the way in which the products are purchased and the satisfaction they generate in the different consumers.

Types of consumerism

The types of consumerism today We can classify them as follows:

1. Extraordinary consumerism

In this type of consumerism the buyer is completely influenced by advertising and wants to get the product by seeing the ad immediately, regardless of what the consequences might be when spending large sums of money.

It is also related to the purchase of essential goods before any social event where there could be a serious shortage of products.

2. Occasional consumerism

It is based on the purchases of products that are only made occasionally without being planned, by not find what you usually consume, therefore, acquire what is available within From the market.

3. Responsible consumerism

The types of responsible consumerism, relate to conscientious shoppers who care about purchasing products that are safe and that help to improve the necessary changes in the environmental system and the resources that are used to elaborate them.

4. Experimental consumerism

It is about the consumption that people risk acquiring, just because it is a new product that has been released on the market. and you feel the need to test it when you see your banner ad, which means that you are a consumer who has no loyalty to the brands.

5. Habitual consumerism

In this case, consumers are generally loyal to a brand or product, despite this, if they do not find it in the market tends to be flexible to buy another product especially if it is a premium product need.

6. Rational consumerism

It refers to the buyer who investigates the products on the market very well and gives greater importance to the specific characteristics of the market, to finally make their purchase.

7. Suggestive consumerism

This type of consumerism is influenced by the actions of advertising with the intention of attracting people to purchase certain products. Most of the time, this type of consumption leads to purchases that are not necessary.

8. Indifferent consumerism

The buyer in this type of consumption is not interested in the brand of the product, he only cares that meets the features and performance you are needing and is within your budget.

This consumer does not allow himself to be influenced by advertising advertisements or design, since he is only carried away by what the product offers to his needs.

9. Sustainable consumerism

It is the consumerism that occurs under the argument that it directly covers the basic needs of the consumer, provided that the protection of the environment is supported and human rights are respected.

It is essential for companies to know the types of consumerism and the buying behavior of consumers when it comes to marketing their products or services. In this way, they will be able to compete in the market and achieve increased profits. To know more about the causes, characteristics, examples and consequences, you can search our website.

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