The consumerism consists of increasing the goods and services acquired in the market, it is characterized by showing its products of Desirably, offering well-being and happiness to consumers through the obtaining of material possessions.
Within the economic sense it is based on ideals where consumer spending is the main driver of the financially, and therefore they are encouraged to spend as if it were an important objective, and therefore as an objective positive.
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In this article you will find:
Most prevalent characteristics of consumerism
We can summarize the main characteristics of consumerism as follows:
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1. Massive supply of goods and services
Within a consumer society, it is normal for the supply of goods and services is massive, far exceeding the demand of consumers, who face the same differentiated product only because it belongs to different brands.
2. Trends are fleeting
Any product or service can become fashionable and in high demand in a matter of a few days, even if everyone considered the good as ugly, unnecessary or harmful.
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In the same way, the goods that are in trend can become something that nobody talks about as quickly.
It could be said that things that were initially considered as luxuries, are transformed into necessities.
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3. It is highly influenced
A consumer society looks very influenced by marketing and advertising strategies, which make sure to keep the attention of the masses to continue mass consumption.
4. It is seen in developed countries
Consumerism occurs mainly in developed countries, while in developing or underdeveloped countries it only occurs among elites or people who have a high economic income.
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5. Momentary wellness offer
Being fashionable and wearing trends has become something necessary to make us feel good, and companies are They are responsible for perpetuating this by massively launching new products, making the previous ones look obsolete and little favorable.
This goes hand in hand with social integration, those who do not carry these tendencies remain behind those who do, occurring in practically any field.
6. It is highly digitized
The digitization of sales It has allowed consumers to have greater access to all types of goods, even crossing borders between countries to make purchases online.
Currently it is possible to buy any product from other regions or countries, with the convenience that these will arrive in a matter of hours or days at the buyers' home.
7. Current consumers
The modern personality of current consumers helps consumerism to be created or persisted. Today's generations seek to differentiate themselves from the rest and be like others at the same time, therefore trends are changing and influencing.
8. Play with the self-esteem of consumers
Consumerism makes us believe that we need certain products to look good, be accepted and be well with ourselves.
It offers us the possibility to show the rest of the world who we really are in exchange for buying their products regardless of whether we really need it.
9. It's easy to create a brand
Consumers are easily carried away by advertising, brands that manage to make a good impression on social networks number of followers, or collaborations with influencers have the possibility of becoming known and growing in a short time weather.
10. The level of consumption is aggressive and irrational
Most consumers, generally young people and adolescents, develop a tendency to buying impulsively, aggressively and irrationally, where it becomes customary for them to accumulate unnecessary products just for the fact of having them.
11. There is a greater risk of indebtedness
As it is a way of buying impulsively, it is often the case that consumers go into debt buying on credit or in installments, which are later difficult to pay.
The consumerism is mainly characterized by being present in practically any action we take, if you want to know more about what it is, its consequences in society and what are the benefits that companies have, as well as some examples, you can find all the information in our Web.
