5 Consumer Market Examples

The consumer market It is the set of financial relationships that exists between the participants involved with the purchases and sales of consumer goods. It is a way of structuring the market that refers to consumer products and services.

The companies dedicated to the consumer marketThey look for a way to satisfy the needs of society. This indicates that fluctuations in demand, inflation, supply and money circulation are much more evident.

This type of market has had a great impact on the welfare of the States, because it is where the purchase and sale of consumer goods takes place. The company sells the product it supplies within the market and the consumer purchases it according to their needs.

Characteristics of the consumer market

A company oriented to the consumer market Most of the vendors classify the characteristics of this type of market according to the process of identification and division of the market into the different clients. They are detailed as follows:

Demographic

These characteristics within the market are based on demographics that can classify nationality, occupation, gender, income, social class, religion, generation and education. These categories can generally be defined by different traits or levels.

Geographic

In this type of characteristics, a wide diversity of consumption stands out, which is linked to density of the population, the climate, the region and the size of the market, everything will depend on how the market.

Psychographic

They are based on consumers who most of the time have opinions, values, interests, activities and attitudes that are directly related to the interests of consumers.

Of conduct

These are characteristics that can also be obtained through market study, these include the status of the user, the time spent with a customer, product utilization rates, brand loyalty, and the benefits customers want. consumers.

Consumer market examples

Having market information is essential to optimize the participation of buyers, satisfy their needs and increase the profits of companies. Next, some brands or companies that managed to highlight through their study will be shown, some of the examples ofconsumer markets They are:

Snowy

It is the most important brand of the German company Beiersdorf, which focuses its sales on beauty and on personal care, which has led it to be a world leader in skin care and sun protection.

Its higher market performance has increased over time in European and Latin American countries.

Red bull

It is a brand that created a global market for energy drinks, where its main market is in Asia and North America, in leading countries such as China and the United States. Later, it managed to win the Eastern European market especially in the United Kingdom, however, it suffers strong criticism, by prohibiting it from being consumed by children.

Coke

It is one of the brands that has proven to go further to find a direct way to connect with the target audience, making itself known through the change of its slogan Uncover Happiness for Feel the Taste. A message related to product strategies and consumer needs.

The Coca Cola consumer market, led the company to a higher position globally and helped expand its value in all its variants, positioning it as a unique brand in the market. With this marketing method, the company is committed to promoting the diverse lifestyles of consumers.

Alibaba

This e-commerce platform has become a global reference over time. He found that he could make big sales by connecting exporters in China with importers around the world, within a B2B working system.

Their market research generated good results, since the buyers of this type of platform requested trust and security when making their purchases, which led them to determine that a method of points and evaluations could mark the difference.

At present, they activated various types of businesses dedicated to the design of B2B transaction web portals, payment services and have entered the cloud and search engines, which has allowed them to be a unique model, with services offered to different companies in order to transform the level of consumption.

Nescafe

It refers to the most important brand of hot drinks in all parts of the world, where Japan is its main market. Its slogan is Everything starts with a Nescafé, which has been used to increase the amount of consumers within the market, encouraging them to consume coffee for the first time or to continue it consuming.

Consumer market types

The consumer market implements various operations of goods and services that are acquired through the final consumer product, therefore, they can be divided into the following types of markets:

• Durable consumer goods markets: These are the products obtained that are used for a long time, when they have already lost their usefulness or in case they are outdated, such as furniture, electrical appliances, among others.
• Immediate consumer product markets: These are usually products that buyers buy frequently, because they are consumed quickly, as is the case with food and beverages.
• Service markets: They are represented by the markets where consumers buy them to use them both in the present and in the future such as health, learning, among others.

The consumer market factors They are included in everything related to trade, the execution of works and the provision of services, as well as the areas of production of goods in all their stages and designs. Which means, that it is a reality that people constantly live to satisfy their needs.