How is the quantitative research method?

The quantitative research method It is a set of production strategies and information processes that use formal and statistical techniques to carry out analyzes that are framed in a cause and effect relationship.

This method is based on a analytical research and in statistical number studies in order to respond to specific causes and effects. This type of research aims to acquire responses from the population to specific questions.

Companies have the purpose of making effective and exact decisions that allow achieving the launch of new products and thus be successful in their positioning within the market through the execution of a previous study using the quantitative method.

Characteristics of the quantitative research method

Among the main characteristics of this type of research method they find each other:

• The data to be analyzed must be fully quantifiable.
• You can analyze and predict the way the population behaves.
• Its results can be applied in general situations.
• Data and numbers have the ability to represent reality in an abstract way.
• It assumes an objective position, separating its position from those who participate in the investigation.
• It allows the quantification of data where different statistical analyzes can be applied.
• It requires the presence of numerical links between the variables of the investigation.
• It is characterized by being deductive, confirmatory and inferential.
• It uses preconceived concepts, as well as various theories in order to specify the data that will be collected.
• It carries out studies of the behaviors of people and the behavior of certain samples of the population.
• It is based on the induction of probabilities related to logical positivism.
• It focuses on a cause and effect or strategic application that helps elicit answers.

Techniques that exist in the quantitative research method

To get answers from a number of quantitative questions and objective data, it is important to use a variety of effective techniques. Among the most used techniques are the following:

• Telephone surveys: They are similar to personal interviews, they should only address the informant's profile with accuracy and definition.
• Self - administered surveys over the Internet: They are based on online data with emails and a link that lead to a survey.
• Personal interviews: They are executed in person and a specific population sampling is applied to them.
• Mystery Shopping: When a person pretends to be a buyer and validates a number of quality points, it is mostly used in the verification of compliance with standards established by a company.
• Self - administered surveys by mail: They are composed of complex and long forms intended for a defined population.

Types of quantitative research

East research method comprises a classification such as the following:

Analytical research

This is a more complex process in relation to descriptive research, which consists of establishing comparisons of variables between study groups without manipulating the variables. Despite this, this research refers to hypothesis propositions that the researcher seeks to prove or deny.

Descriptive research

It is based on the preparation of a scientific work that can organize the result of behavioral observations, factors, processes, characteristics and other factual variables. The hypotheses of this research are based on various analyzes and tests that allow the assessment of physics.

Experimental research

It refers to the methodological process where a group of people are randomly divided into study teams and control to analyze factors or measures that the researcher incorporates to carry out studies and evaluations.

Semi - experimental research

In any experimental design, assignments to control and experimental equipment are done in a non-uniform way. random, in order to approximate the equalization of the characteristics of the individuals that make up the teams. When the designs are not used randomly for team building, they are called semi-experimental groups.

Basic principles of the quantitative research method

Within this type of method there are various principles such as those mentioned below:

• The quantitative research methods They are based on obtaining a quantity of data and analyzing it, through the use of various research tools that make up the statistics.
• This type of method tends to be differentiated from others during its procedure and based on its descriptive nature, surveys, presence in numbers and questionnaires, all of these are efficient tools that predict the behavior of the population, through a sample of the population. herself.
• It is a totally objective research that studies the behavior and conduct of people in natural situations or in an artificial way.
• All types of research like this one have the main objective of acquiring answers from a population sample on questions that are concrete and specific.
• The main elements of all research are classified into analysis data that is always quantifiable, related numerical value between established variables and the results could be applied in various situations that lead to results specific.
• The companies that carry out this type of study have the main objective of correcting decision-making in order to achieve goals such as the launch of new products or achieve a successful position with a product or service within the market.
• It is a widely extended research method in terms of making decisions with accuracy in strategies business and in the formation of plans that are strategic and precise in any of the various activities of the business.
• Professional statistical knowledge is essential to accurately analyze the results of this type of research method.

The quantitative research method process It is long and complex and the samples are usually large and representative, however, conducting this market study is favorable for acquiring data objectives and specific of a certain product or service in order to establish strategic plans for the launch, knowing to which audience it can be lead.