I'm going to show you the first steps to start your email marketing campaign.
Email is one of the strategies that gives the best results when it comes to selling in digital media, but only if it is done correctly.
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I will show you the 6 keys to start on the right foot in email marketing.
1.- Hire an email manager that meets your needs
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If you are going to start a list of subscribers, you will need tools to help you store and manage the database of the emails you get.
There are a large number of companies that offer emailing services.
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The most popular ones for email marketing are:
- Aweber: You can try it for 30 days, but then you have to sign up for a plan.
- MailChip: You can subscribe a maximum of 2 thousand emails in the free version, but then you have to sign up for a plan.
- Getresponse: It also has a trial version, but after 30 days you have to sign up for a plan.
Each of these tools allows you to create forms that you can insert on your website. Every time someone subscribes, they will be noted in the list that you will create in these tools.
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An important point is that there are some web hosting providers that offer email marketing services, but their interface is not very straightforward and it can be confusing if you are a newbie to implementing emal marketing.
2.- Identify the profile of the customer you want to subscribe
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This point is key.
To increase the effectiveness of your email campaign, you must make sure to subscribe to people who are potential customers.
It is of little use to subscribe thousands of people if they are not the customer profile you need.
To identify your "ideal client" you can use a tool called
Buyer Person.
Check out this image:
As you can see, it consists of identifying the tastes, interests and segment of your potential client.
3.- Create content of interest for your client's profile
To encourage subscription to your company's site, you must offer a bonus.
This aspect has four important objectives:
- Show that you are a professional in the area
- Give added value to your brand
- Increase the possibility of subscription
- Filter prospects
These "gifts" in terms of Digital Marketing are known as Lead Magnet and there are different types.
These are the most used:
- Guides
- eBooks
- Webinar
- Check list
- Videos
- Templates
- Mini courses
- Collection of tools
- Product testing
- Offers
- Discounts
4.- Place attractive forms within your site
Now that you have configured your email manager and you have an attractive offer to encourage the subscription of your ideal client, it is time to promote it.
Put calls to action on your website where you show the lead magnet.
You can place it within the structure of your site or as a pop-up window:
Here is the example a company dedicated to the sale of Office Furniture in Puebla.
5.- Follow up on your new subscribers
Don't forget that email marketing is also part of customer service.
After they have subscribed, it is important that you send them a welcome email explaining what they can expect from you and what you will send them in your next emails.
Follow up with your client so that they feel well cared for by your company.
Remember you are not only selling a service or products, you are also selling the experience of acquiring it with you.
6.- Create an email marketing calendar
Do not saturate your customers with constant emails of offers and promotions.
Keep your subscribers from feeling overwhelmed. It is to improve to generate content that interests them and to combine information emails with promotion of offers.
For this I recommend that you develop a calendar in which you establish the periodicity in which you will send the emails and the content of each one of them.
Conclution:
Email marketing is one of the most important tools for increase your sales through your website, but you must be constant and plan your campaigns very well.
Remember these 6 keys and start building a subscriber base.
1.- Hire an email manager that fits the ones you need
2.- Identify the profile of the customer you want to subscribe
3.- Create content of interest for your client's profile
4.- Place attractive forms within your website
5.- Follow up on your new subscribers
- Create an email marketing calendar
I hope this content has helped you and if you have any questions you can leave it in the comments.
We read next time!
