Coca Cola and Pepsi join forces in fight against plastic in the oceans

Mexico City.

The two most important soft drink brands in the world, Coca Cola and Pepsi have teamed up to fight plastic in theoceans, a problem that has been increasing worryingly in the last decade. During a press conference, the presidents of these companies emphasized that countries such as Mexico or South Africa are an example, as the amount of recycled bottles increased from 10% to 70%.

What are the measures to be taken?

Both multinational brands have committed to making good progress on this issue by 2030, although they have not promised a total resolution of the matter, it is a more than prudent time to achieve some important changes given the magnitude of the current problem.

Their main proposal is to create a vent for the environment, during a discussion they had with the World Economic Photo, which takes place in Davos Switzerland, they expressed that the amount of plastic could be reduced within the system, and at the same time within the beverage and feeding.

James Quincey, the current president of Coca Cola, expressed his total conviction that the best solution that can be applied, both on his part and on companies of various kinds, is to create materials that are more environmentally friendly, which would also give way to a very circular economy innovative.

During the speech where they unveiled this wonderful initiative, they affirmed that it is necessary for us to return to recover plastic bottles, in order to recycle them and create new and better materials ecological.

They also said that it is the obligation of all companies to offer their consumers the option of all types of containers, referring not only to plastic, but to glass and aluminum.

It is important to note that the European Union has several projects planned where products packaged in plastics of one only from the year 2021, since these are the ones that can be found the most in the waste that ends up in the oceans, being more than 70% .

Information source: entrepreneur.com