What are the types of clients that exist?

It is a serious mistake to think that the different types of clients that companies and businesses have can behave in the same way, since their varying personalities are the that can really define who they are, especially when they assume the role of consumers when selecting a certain product.

Currently, more companies and businesses are looking for a way to improve their offers, they have also involved tools such as customer service and various means of communication over the Internet and social networks in order to fully personalize the service.

There is a great variety of clients that the company or business must face, this leads them to design different products or services and also indicates that they must apply beneficial marketing strategies that allow customers to get different experiences.

What types of clients are there?

It is a challenge for companies or businesses to have contact with customers, despite this, an efficient salesperson must know very well the different types of customers that exist in the market, as well as its characteristics to know how to treat them, among them are:

According to their behavior

• Thoughtful customer: These are organized people who like to get information before making the purchase, so Therefore, they should be treated with patience and provide you with what the product has without pressure so that they decide buy.
• Shy customer: It is a client who does not look into the eyes and keeps distance, being this way you have to earn their trust without making him feel insecure while showing him what he needs and guiding him to do his purchase.
• Friendly customer: He is friendly and almost always agrees with the seller, but you have to show him few products, since he is not always clear about what he wants.
• Silent client: Listen carefully to what you are told, but it is difficult to know what he wants because he speaks little, in that sense you should be kind and give this type of client different options.
• Enthusiastic customer: He is a person who loves to talk, he could even talk about things from his personal life. With these customers you should try to speak directly about the product and guide the purchase process and not show that their conversation is boring.
• Disputing customer: He is usually superb in his dealings and shows his desire to argue, therefore, he should be treated firmly at all times and avoid entering his discussion game without showing fear.
• Indecisive customer: This customer always has doubts throughout the purchase process, which allows it to take longer than expected. You must be patient with these people and give them a good explanation and alternatives about the product so as not to pressure or overwhelm them.
• Busy customer: He shows that he cannot invest much time in the purchase and it is likely that he finds himself doing something else during the purchase process. He is mostly impatient, therefore, you have to give up the sale if he is not paying attention.
• Proud customer: Usually he is a person who thinks he knows everything and likes to be in control at all times, he does not accept advice and wants it admire for believing that he knows everything about the offered product, therefore, a good knowledge must be demonstrated and not corrected directly.
• Skeptical customer: He likes to ignore the good and highlight the bad about the product, since it is a type of customer who he distrusts and is always on the defensive because he believes that the seller wants to manipulate him into doing the purchase. For this, it is better to help him and guide him until he makes the purchase without losing patience.

According to his fidelity

• Frequent Buying Customer: They are customers who always buy their products or services in the same company or business.
• Ambassador customer: This customer understands the same characteristics of the frequent buyer, but at the same time shares the information with his family, friends and acquaintances so that they buy in the same place.
• Occasional customer: Refers to the customer who makes his purchase for the first time or occasionally, without a set frequency.
• Regular customer: Usually you make your purchases repeatedly at the same business, but you also buy from the competition on some occasions.

According to your satisfaction

• Satisfied Customer: His expectations are fully covered, therefore, he does not think about leaving with the competition. Despite this, he might change his mind if he finds a better deal, which means that attractive offers must be constantly offered to him so that he does not run up against the competition.
• Pleased customer: He is a person who shows a high level of satisfaction, since he is pleased and does not have reasons to go to the competition, usually always speaks well of the company or business to their known.
• Dissatisfied customer: This client does not have their expectations met and they tend to give up their relationship with the company or business, so to change that could be difficult, however it could be changed with good deals and good treatment.
• Indifferent customer: You do not have a defined posture, they are generally volatile, indicating that it is very easy for you to change your place of purchase. Despite this, it may happen that you buy again occasionally.
• Hostage client: It is a customer who resembles the dissatisfied customer, he is never satisfied with his purchase and even if they want to change supplier, they do not do it because they cannot find another alternative or cannot because of contract clauses or differences in prices.

In conclusion, for a company or business to increase its sales, it must start by learning to know the different types of existing customers and their characteristics, and in this way to be able to know what their tastes, motives and needs are during the sales process and in turn achieve the best and satisfactory communication with each of them.