Business Competitiveness (What It Is, Benefits And Basic Ideas)

We can understand competitiveness applied to a company, or rather define it as profitability equal to or greater than the rival we have in the market. The business competitiveness We can also define it as the ability to grow, innovate, penetrate and consolidate in the market.

When we talk about business competitiveness, it can be said that a systemic process since it takes into account business development, innovation, in addition to the physical infrastructure and its human personnel. A company is competitive really when compared to its surroundings and can outperform its competition.

To be able to stay assets within the market the key is to work and strive to meet customer requirements, seek the satisfaction of our customers which is the raison d'être of each company, you can enjoy the best strategy and the best business plan, but if customer satisfaction is not met our company will not be competitive and therefore we will not be competitive.

How do you know how satisfied your customers are?

To find out how satisfied our clients are, there are several things other than the indicators and sales figures, we can resort to the interview, polls etc., in this way we can collect vital information.

What are the benefits of business competitiveness?

Business competitiveness directly benefits the consumer, since by constantly improving its products and services offering better prices as well as a higher range of products and better quality.

Companies always seek to improve their products based on the needs, tastes and valuation of customers. This is how consumers win, since when there is competition they will always find the product or service that best suits what they are looking for.

The competition between companies It is good because it improves the market, when there is competition the client has more and better options to choose from, and you as an entrepreneur have the opportunity to see your business in perspective, find weaknesses and improve them. The main thing is not to be afraid of the competition, this should be one more reason to meet your goals, reach your goals and make your dreams come true.

Basic ideas to compete in the market

To compete in the market we can develop these four basic ideas and thus you will be able to establish yourself in the market for as long as you decide:

Have a strong point

Taking as an example the story of David and Goliath, imagine a young man armed only with a wave and a stone against a giant armed with shields, spear and sword. In order for David to defeat Goliath he had to run, keep his distance and land a precise blow. With this analogy, what you want to arrive at is that as an entrepreneur you must achieve the strength of your company, develop it and exploit it.

In the same way, as an entrepreneur, your job is to achieve one or more strengths that can distinguish your company from your competition. These strengths are what you should use to focus all your attention to let your niche know that no one else can offer them.

Find the strong point and let all your prospects and all your communities know about it.

Treat your clients like kings

Clients highly value the treatment they receive from company representatives, be they salespeople, staff administrative and all staff in general, that is why you must bring them with kindness, you must know them by name and treat them With respect. Some companies, the larger they are, have less control over the attitudes of their employees to with customers, but keep in mind that this point is very important to position yourself with your customers.

Commitment to excellence

One of the most powerful marketing weapons that can put your company far above any other company is to maintain a commitment to excellence, this commitment will be translated into offering the best products available in the market accompanied by the best service.

There are people who do not mind paying a little more money for a product or service of higher quality than is offered elsewhere.

Seek market leadership

Something that most bankrupt entrepreneurs have in common is that they begin their business adventure thinking small, only in having a small business, grow a little and one day have employees, on the other hand, the businesses that are most successful are those that seek to be at the forefront of the market, for these entrepreneurs there is no other option than to be the number one in the market and they do everything possible to achieve it.

Any business that has achieved great success today, it was not by luck, nor by chance, neither because of the economy, nor because of strange events that occur in the destination like many businessmen believe. Great businessmen and women rose to the top because from the beginning the image of being the number one and the best in the industry was embedded in their minds.

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