What is marketing?

The marketing, commonly known by its name in English "marketing" is one of the current issues, and it is that today more than ever a strong planning of the marketing it can make the difference in the success, or failure, of a business.

There are many companies that, with a wrong marketing plan, have earned criticism and antipathies of your customers, and on the other hand, it is also possible to find new companies that with a good strategy from marketing have obtained good results in a short time.

What is marketing?

There are many definitions that can be found about marketing, but it could be said that it is an elaborate project of planning and development of market techniques, through different channels, which aim to increase the corporate image of the company, strengthen customer trust and increase sales.

Aspects to consider when planning marketing

Marketing is related to a set of strategies designed to reach the customer, but so that a plan of

marketing has the expected success, some determining factors must be taken into account:

• The society. Not all companies accept a marketing strategy in the same way. taboos Social, culture, or specific historical events can cause the same marketing plan to have very different effects
• The channels. Television, the Internet, or in-person campaigns are some of the most popular. Know what they represent for each society, and how they are accepted by target customers is essential to the success of a project. Nowadays, social networks have become an important value in a campaign of marketing, but knowing how they work and how to develop strategies through them is very important.
• Potential customers. Not all campaigns marketing are aimed at all customers, most of the advertising, aims to reach customers determined by their age, status, gender ... potential customersIdentifying them and knowing how to reach them effectively is key to marketing.

What does marketing include?

Advertising campaigns, promotions and discounts, market research, sales and balances, and even awareness campaigns on problems in society can be part of a marketing campaign.