7 types of customer service

People need different types of customer service in order to obtain various information, products or services from a company. Customer interaction is very important for sales and marketing, which is why a contact center can be used for a wide variety of business procedures.

The service of this type of attention is offered by companies to achieve relationships with customers. It is a set of related activities that companies offer so that the client can obtain the product or service at the appropriate time and place and thus ensure the proper use of the same.

Through this tool you can achieve customer loyalty, and for this to be achieved it is necessary to apply some techniques or strategies related to marketing. Companies must offer quality products or services that give the customer accessibility, security and reliability and thus obtain the benefits they want.

Techniques used by customer service

Within customer service, a series of techniques that are necessary for the company to be able to benefit and at the same time satisfy customers stand out, these are:

• Empathy techniques: They are those that involve the client with the company, which allows them to feel part of it. This type of technique is highly favorable, however, it requires a greater investment of time on the part of the operator, since it offers the client special and individual attention.
• Explanation techniques: They are based on a verbal communication where important information is provided to the client to make decisions about your consumption so that you can feel satisfied when solving your problems.
• Interrogation techniques: They are responsible for applying a series of questions to customers, related to their needs and thus offer them efficient care so that you do not waste time explaining your trouble.

Classification of types of customer service

At present there are various types of customer service, according to the criteria used for their classification. There are various ways in which you can interact with customers through different variables. Inside of customer service rating the following types are found:

According to the medium

• Telephone support: in this type of care, certain requirements must be met if the client wants to meet his needs. Despite this, it does not allow to see the customer's reactions, therefore, it needs more effort and to demonstrate a more efficient attitude even than face-to-face service.
• Face-to-face care: In this type of care there is a physical encounter with the client, without the interference that allows contact by telephone or by other means such as email. It allows for oral and visual contact, which is very important to observe the client's reaction.
• Virtual attention: Thanks to current technology and the increase in electronic commerce, purchases can be made in this way. Use the website that offers the product or email, the attention is received through the efficient operation of the page, the payment system and the convenient delivery system.

According to the attention of the customer contact

• Proactive care: Focuses on finding the customer's needs and inducing them to purchase the product or service, through direct contact without waiting for the customer to do so. It requires a positive attitude and being tolerant in the face of the frustration of rejection.
• Reactive attention: It occurs when the client is the one who makes contact with the company to acquire an answer to their demand.

According to the role that the customer plays within the purchase action

• Direct care: It occurs when the client is the interlocutor who expresses the need and in turn decides on the purchase, therefore, it is a direct service that does not require intermediaries.
• Indirect care: This type of attention is determined when the customer who makes the demand is not the one who makes the final decision in the purchase. In this case, it is essential to identify all the roles that are needed to meet the needs of the actors involved in the transition.

A Customer Support Adequate can make a difference to the competition of any company, this type of attention is a tool that can achieve high power in marketing, advertising or sales personal.

The way to serve customers will depend on the various strategies that the company uses to guarantee customer satisfaction according to their needs, that is why there are different types of customer service internally or externally to the company.