The environment of the company and its dynamics.

The company environment it is everything that is around it and affects it in one way or another. All these areas of interest are also called stakeholders.
Its main characteristic is that it is dynamic and can be very complex. In the company environment and its dynamics it is necessary to differentiate between two: the general and the specific.

General environment of the company

The factors involved around a business u organization generally affects everyone equally. What influences the results that the company can obtain are not as important as the environment. specific, however, on some occasions it can be of weight in the dynamics that the organization.

The most important factors of the general environment are:

· Economic factor.

The economic situation of a country influences the results and the performance, as well as in the dynamics of the company. Inflation, unemployment levels, interest rates, can cause the company to increase or decrease its business activity.

· Political-legal factor.

The legal framework and economic policies of governments can dramatically affect a business or organization. From the moment of its constitution, the taxes, the documentation for the operation and the different permits that the government requires at its various levels.

· Technological factor.

The continuous changes in the technology directly affect the business given the increase in operating costs and training of human talent, which is a challenge, especially in small and medium-sized companies Business.

· Social factor.

Everything that affects people inside and outside the business at the level of education, culture, lifestyle and training.

· Ecological factor.

At present it is one of the most important factors due to international environmental conservation policies. This represents significant costs for the business or organization.

Specific environment in the company

It is the closest to the business, are the internal factors that affect it directly and determine its performance.

Its main components are:

· Shareholders.

They are the beneficiaries of the economic results of the business or organization. They own the majority of the shares and make up the board of directors of the business.

· Customers.

The number and type of customers determine the actions of the business, that is, if the products that are produced or manufactured are offered or sold directly to final consumers, it will be different from the one offered or sold to others BusinessAs corporate buyers make decisions about how they want products to be sold to them, which will affect their performance.

· Competitors.

Currently, competition between companies can be very aggressive, often seeking to identify the market leader for product pricing.

· Suppliers.

Suppliers' commitments and deliverability dramatically affect the performance of the company. businessThis is due to the fact that it could delay the production and sale of products if the inputs they provide are not available on time.

To complement the topic of analysis of the company's environment, there are strategic planning tools such as Porter's Five Forces And the analysis SWOT.