What is a Brainstorming?

The brainstorming, brainstorming or brainstorming, is a tool that can be applied to teamwork, in order to facilitate the production of ideas effective in relation to a specific topic, through the free presentation of proposals by each of the participants.

This system can be used when the need arises for put creativity into practice Within the work team, so that ideas are produced, obtain more integration of the participants during the process and to capture all possible opportunities for improvement.

There are different techniques to use it, generally you should look for a result where all possible ideas are obtained without high expectations in relation to their efficiency. In that case, the approach of the topic is carried out and a time limit is provided so that each of the participants has the opportunity to write their ideas.

Each participant of the team is in the duty of manifesting at least one proposal in each session and then their evaluation, which will be what will determine the consolidation of the ideas that have greater effectiveness and quality.

Rules for brainstorming

In order to achieve effectiveness in the process of an excellent Brainstorming, it is essential to consider the following steps:

1. It is important to completely eliminate criticism.

• It is not permissible to make negative judgments or criticisms about the ideas and suggestions of other people, this leads to blocking or discouraging free expression and creative capacity.
• It is important to let flow and express all the ideas that cross your mind, regardless of meaning of these since definitely all can serve as inspiration for the development of new proposals.

1. Always aim and direct yourself to the number of ideas

• It is proven that the more ideas are projected, the greater the number of solutions for future problems.

1. Support creative proposals

• Contribute to the improvement of new and creative ideas by issuing suggestions and interacting, always looking for the best way to optimize them.

Without a doubt, the mind mapping concept It is a very effective technique in achieving and enhancing performance in a work team, achieving stimulation and integration among its participants.

How to do a Brainstorming project?

This procedure is an excellent tool to generate innovative models that efficiently handle a specific project. It is a procesor creative where many ideas flow by all those who participate in said project, in order to achieve a solution to a specific problem or also apply them to a job or project.

During the brainstorming process, ideas are received without making any kind of judgment and respecting each of the propositions. Then, it goes through the process of improving and modifying them, and then specifying. Next, some tips will be mentioned that should be taken into account at the time of brainstorm:

• To begin, a space of time is sought for the team to meet and for all the ideas to be presented in a comfortable way and where no interruption will arise.
• The work team has the option of having an appropriate place or a conference room, so that they can work in a quiet environment that allows ideas to flow better.
• There should be a facilitator who makes the presentation of the topic to be discussed in the session and who sets time limits during the development of ideas. A mind map can be used to better manage the procedure.
• Once time passes, each of the participants must present their proposal, so that the facilitator can write them down.
• Afterwards, the criteria that help to make a choice of the ideas that are most relevant must be established and proceed to the evaluation of them.
• Finally, a list is shown with all those ideas that have been approved and by choice of the majority, the most favorable ones will be chosen.

What is the purpose of brainstorming?

The mental creativity is an excellent technique that has as its main objective, the provide the largest number of proposals possible for a certain period of time. It is a method where your participants present a large number of ideas quickly and easily in relation to a question, opportunity or problem.

During the development of this process, it is determined that no idea is deficient, only quantity is given priority over quality, that is why it is used mostly as a process in disagreement to stimulate innovation and creativity and then transform it into a process where all the ideas of the process.

This technique places the ideas and knowledge that each participant has in an easy and collective way on a topic, to later reach a conclusion or a common agreement.

Brainstorming Features

Among the most relevant characteristics are:

• There needs to be a facilitator who is as positive as possible, maintains a conflict-free environment, demonstrates leadership, and is flexible and tolerant.
• To carry out this technique it is necessary for the team to be comprised of no more than 10 to 15 participants.
• Each of the participants may have the right to make only one proposal.
• It is recommended that the ideas are not repeated.
• It is important that the idea of ​​each of the participants is not criticized.
• It is only completed when the last idea is manifested.
• The time should be approximately between 60 and 90 minutes, 10 minutes of motivation should be included, between 20 and 30 minutes for the presentation of the ideas and what is left to carry out the analysis of the themselves.
• You have to use a language between colloquial and scientific, everything will depend on the topic and the group that carries out the activity.

Advantages of brainstorming

Between the brainstorming benefits, they find each other:

• Producing a large number of ideas in a short time.
• The creativity of all team participants is stimulated.
• There is no type of block on the part of the group before the content of the topic to be developed.
• Provide different solutions to improve the problem.
• This type of session is a tool that can benefit the company, so that relationships between colleagues are improved or as a source that provides possible solutions.
• It is an innovative technique capable of creating a large number of useful and good proposals.
• It helps to promote different points of view and to lose fear when presenting ideas.
• The practice and development of this type of sessions allows the productivity of workers to increase favorably.

Importance of brainstorming

Many times claims are made that bosses are always right, therefore, it is thought that it is better not to contradict them. Despite this, if a company wants to function properly, it is extremely important to know how to best address differences and problems.

For this to be carried out successfully, a session with this type of technique can be carried out, where all who participate independently of their hierarchy within the company, are taken into account in the same way, since all proposals at that time have the same validity. The important is find the best solution or alternative to the problem