From childhood, the human being acquires and develops the ability to communicate, with the time understands the fact of knowing when, how, for what and with whom he can communicate or talk.
The acquisition of this capacity is linked to the social experience, needs, motivations and actions of the individual and her environment, therefore it is considered a comprehensive capacity, since it involves values, attitudes and motivations linked to the language, its uses, its characteristics and other elements of communication in general.
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In this sense, the value of human languages can be understood under the precinct of their use as an element that allows communicative interaction, conversation, life in society, information on events, etc.
In this way the communicative competence It requires the experience of using a language and also the fact of establishing the communicative context (social, ideological and cultural alignments) of the different communities.
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In this article you will find:
What is understood by communicative competence?
It is the universal term used to refer to the communicative capacity of a person, institution, organization or society, which encompasses the understanding of the language and the ability to use it.
The communicative competence distinguishes:
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- Linguistic and grammatical ability: Understand the construction of well-structured sentences, the proper interpretation and the formulation of judgments or opinions on these sentences, necessary to communicate.
- The extralinguistic ability: social and semiotic interrelationships of what is expressed, includes noises in speech such as: crying, clearing his throat, laughing, sighing, etc.
In simple words, communicative competence is the knowledge and skills that allow students to a speaker or sender, deliver a contextually appropriate message and obtain the results expected.
Characteristics of communication competence
- Command of both oral and written expression.
- It is based on values such as respect, sincerity and reliability.
- Discuss and communicate messages and information with accuracy, truthfulness, reliability, and logic.
- Perfect command of the language for expression and understanding.
- Mastery of the use of technology, valuing innovation and communicational advances through new media.
- Enriches cultural illustration, openness to new knowledge, emotion, curiosity and flexibility.
- Show social commitment.
- It is worth developing an analytical and critical vision.
- It allows the establishment of respectful and productive relationships through appreciation, mutual respect, courtesy and solidarity.
Communication skills in today's company
In the business field it is vitally important and necessary to be aware of what to say, how and to whom to say it, since here a series of results are triggered that could be favorable or otherwise depending on the effectiveness of the communication.
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Communication has a functional value, which is why the company uses it as part of the process in the search for better results and in order to minimize failures.
Making the most of the communication skills of the human resource is key for the company, not only the interaction between the teams of work, but also interaction with the public and clients, everyone being clear that good communication between the parties will depend on the response and results.
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The development of these competences allow individuals to express their personality, identity and feelings, in themselves reflecting a little of what each one is. In the corporate case or of a company, the same happens, for this reason a bad communication could result in the formation of a bad company image.
The importance of this for the organization rests on the principles of administration and management of the same, since it allows organizational development to enable the expression and exchange of ideas, values and knowledge, which enables the construction of businesses, the resolution of problems and problems.
On the other hand, it requires constant self-regulation of the communicative process in order to adapt the messages to the different situations and receptors, in addition to evaluating the effectiveness of the means used in said process.
How can communication be improved in companies?
Mainly it is necessary that the company and its leaders understand the importance of competition communicative, both for the internal functioning and for the external environment, sales and the image that the company transmits.
Knowing this, the following is to study the communicational needs, the capacity of each of the individuals that make up the teams work to capture deficiencies, then plan communication training courses and workshops, personal growth, self-confidence, in order to promote development and personal security and that is reflected in their personality and at the same time in the work that plays.
In this sense, it is also worth mentioning that the communication process inside and outside the business environment must be:
- Dynamic: It must remain in continuous movement.
- Inevitable: It must exist for the transmission of messages and meanings to exist.
- Irreversible: Because a message is transmitted once it cannot be deleted or ignored.
- Bidirectional: Because every message seeks an answer.
- Verbal and non-verbal: It involves the use of both languages.
In this way, communication increases participation, encourages initiatives and stimulates creativity, considering that communication in the company, It is a tool for change, which allows the dissemination and acceptance of values and management guidelines that will accompany the growth and organizational development, For this, it is necessary that workers are informed, since this allows them to participate and feel part of the company, receiving the appropriate recognition.
