The MBA in Marketing: Studies to Complement the MBA in Finance

In the field of marketing products and services, marketing plays a fundamental role in determining needs of the public and in what way companies can satisfy those needs, something achieved through the study of the behavior of the consumer. That is why marketing is a very important tool for business management and a professional with a MBA in Marketing enjoys a high profile in the labor universe. Appearance that gives you great competitive advantage.

For its part, finance deals with the conditions and opportunities for obtaining capital, as well as its uses, payments and interests that are charged as a result of transactions financial

Nowadays, the relationship between finance and marketing is very close, given the need for companies to achieve better marketing planning to increase the profitability of their business, focusing it on their true target; Therefore, optimizing strategies to increase results in each economic cycle is of utmost importance.

Finance and marketing complement each other

Since the marketing department makes the decisions and strategies to be adopted financially in the company in order to obtain an adequate return on investment for the project.

So the MBA in Marketing It serves to provide analysis tools to those who already have a training in the field of finance because with this they have a better command of the directionality that should be given to investments in the field of the company to achieve better strategies for brand positioning and projection of the company.

The skills that are obtained with MBA studies in marketing complement training in finance at the business level because through the techniques that are applied it is possible to place an advantage on the company above its competitors, all with the proper use of economic investments in that sense.

Both areas have opposing orientations, since marketing focuses on the outside, on the interrelation of the company with the environment, with its clients; while finance focuses on the internal aspect of the company, addressing issues related to productivity and performance.

In an economy like the current one, subject to the ups and downs of globalization, profitability must be sought maximum, applying business management techniques among which should be included those related to marketing.

In this sense, good business management consists of mastering both areas, such as finance and marketing. Therefore, a professional who has a training in marketing as a complement to his training in finance will be a human resource highly valued by the labor market at the business level, since their profile is that of a manager with skills and skills for maximize profitability with a good application of the marketing strategy to increase sales and consolidate the brand in the taste of consumers.