Mattia Mancin is a young maker Italian who is dedicated to creating, drawing, making and marketing articles for dogs in leather. He owns two online stores, theluxleather.it dedicated to the national market and theluxleather.com that targets the international market.
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In this article you will find:
What exactly is the business theluxleather.com does?
Our commitment is to create a luxury brand that refers to the highest quality standards of artisan art and Italian fashion, but focused on products for hobby animals. At the moment the TheLux collection includes necklaces and straps made with certified leathers and skins, produced in Italy, but it is only the beginning and my dream is to present a whole world tailor-made for those looking for luxury products for their pets, respecting the Italian tradition of fashion.
How much does the possibility of being able to develop your particular business on an online platform influence?
It is a very important opportunity to make ourselves known and explore new markets, but in my case it is not exclusive: we maintain two physical stores and we plan to open others in the coming years. Let's say that the Web is an excellent option to expand your audience and have greater visibility.
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Who are your products aimed at?
The philosophy from which TheLux was born is the idea of the pet as a member of the family: a concept that in Italy and Europe is gaining an important space at the legal level, if we think that some laws already allow animals to visit their owners when they are hospitalized and that they have just been denied in Italy the legitimacy of the co-ownership regulations that prevent the possession of pets inside condominiums, to take a few examples. At its core, TheLux targets people who consider their pets a part of the family and want the best for them.
When was TheLux born?
Well, let's say we have two birthdays: the first dates back to 1969, when my grandfather established his first artisan workshop to dedicate himself to creating leather objects. The second birthday is 2012, when TheLux was born as a brand and eCommerce store of luxury products for pets.
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What was the initial investment and after how long did it start to be a profitable company?
In reality from a given perspective TheLux was a profitable company from the beginning, since I started with satisfying the requirements of a few hobbyist family shop customers, and little by little things developed. Clearly to achieve excellence in the production of pet supplies we continue to do investments in machinery and research that allow us to position ourselves as a leading company in the market.
How many people does your project currently involve as staff working on it?
TheLux is a company that was born as a family member and that at the beginning I managed with my parents and grandparents, however now we have several external professionals who They work on the project under the profile of managing eCommerce stores and communications, and we expect to involve more people in the next years.
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What is the strategy that has allowed theluxleather.com to achieve greater results?
Undoubtedly the attention to the complete satisfaction of our customers, the possibility of customizing many articles from our collection and to have the advice of the company when choosing the best product for your own mascot.
Is there a mistake that was made with TheLux that you would now be able to avoid?
Errors as such, I would say no, since I was fortunate to have family experience in the sector. What did cost a lot to put together was a satisfactory policy regarding the privacy of the dice, an aspect that in Italy is particularly delicate and that we develop together with a legal consultant.
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Any advice for those who think about starting an online activity?
I would say that the essential thing is to dedicate yourself to something that is really known, and to start from there to innovate. Large or small companies that improvise in different sectors are certainly exposed to much higher risks.
