How to implement an Effective After Sales Service?

The after sales service of a company are all those actions that you do to care for, value and maintain your customers after they buy your product. Taking care of this type of customer is important for any business, but especially for small businesses where every customer counts.

This post-sale service is a very important strategy that means continuing to serve customers after the sale has been made. Today, one of the most important objectives of companies is to use this strategy to keep and attract new customers and your paid ads on social media are aimed at it.

What are the keys to the success of after sales services?

The long-term success of a business is built on a real and lasting relationship with the customer. A maxim of the after-sales service is one that invokes that "high quality of service is good for you because it is also good for the customer." When you help the customer to get the best of your product or service, they are happy and you predispose them to buy again and tell others as well.

The more you interact with the customer, the more they will do so with enthusiasm and loyalty to you. In other words, customers become credible voices who review and present their opinions in the social networks that give you honest feedback on the characteristics of the products or services.

Importance of after sales service

After sales service plays a very important role in the customer satisfaction Y build loyalty which also contributes to increasing the value of the brand. A very happy customer with the product brings in more people and, therefore, eventually more revenue for the organization for a long time.

Customers are a very valuable source of information for your business, as they can transmit their experience with the product, comment on the sales process and even suggest an idea that can help you to get better.

Have a quality after sales service also allows compete with companies that enter the market daily and with those already established. This service is important, because even though customers chose your company once, over the competition, it is not certain that they will always stay with it.

Due to the spread and popularity of social networks as a means of communication, after-sales service is has transformed from a private interaction via phone or email to a public and open forum on the Web. This is important because it allows you to find fast and reliable information that can be challenging for your business.

How to improve the after sales service?

After sales service is a vital component in any sales strategy. If you improve this service, you will experience a higher retention rate in the number of loyal customers and, therefore, an increase in revenue and product referrals.

The improvement plan should focus on identify new services that are important to customers and should include the following:

• Make a list of the services that are important to your clients. Depending on the complexity of what you sell, the service may include training, installation, repairs, among others.
• Offering customers a wide range of service gives you more opportunities to contact them after the sale.
• Delivery / shipping. The after-sales service improvement plan should focus on the quality and cost of shipping the product.
• Consider alternative ways of delivering merchandise. Some companies now offer self-service support via the internet.
• The improvement plan should help increase income from services.

Benefits of an after sales service.

By serving the customer after the sale is concluded, you can impact the likelihood and opportunities of repeat purchases. The benefits include the following:

• It is a very good source of income that helps you get new clients.
• The customer does not perceive our business as a faceless company, but humanizes it through customer service.
• Consumers feel that you care about them, that you seek their satisfaction and value their opinion.
• It is one of the best ways to build brand loyalty. It is pleasant for the customer to know that there is a company willing to help him even after the purchase.
• In case of launching a new product, it will be easier to offer it in the first instance to satisfied customers than to new ones.
• If you keep in touch with the customer, it gives you a second chance to sell them other products and the possibility of offering them offers and promotions that may interest them.

After sales service is a practical business process that ultimately seeks customer satisfaction, improvement, loyalty and trust. The customer is the best advertising that you can have, as people can decide to buy something if someone recommends a product to them.