The objectives specific are a set of objectives developed to meet the general objective.
When an investigation is carried out or a certain project is carried out, it is important to know why it is carried out, what is the goal, its purpose. It is also important to know what information you want to obtain and what the scope will be. It is essential to know where you are going and how you are going to get there, it is in this dilemma where you make use of the specific objectives.
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The first thing we should know is that said objectives They start from a general objective that indicates the direction to follow, towards where to direct the project, from here the work begins to branch into achievements specific that must be achieved in each phase and how to link them to achieve the proposed results and goals.
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In this article you will find:
What are the specific objectives?
They are the aspirations or purposes that are intended to be achieved, they clearly and precisely expose the scope and results that are desired obtain in the different stages or phases, of the work, whether it is carried out an investigation, a project, in the production, etc.
The specific objectives must be accurate, measurable and feasible, must be structured with infinitive verbs that can be verified, evaluated and refuted at a certain moment. To start your approach, it is necessary to have defined the problem (s), the field to be studied, the object of study, the subject, and in a project or company the scope to be obtained.
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They answer questions like What do I want to do? What am I looking for? Where do I want to go? What I need to do? How am I going to do it?, which allow determining the limits and scope of the study or project and also provide guidance on the eventual results to be obtained by establishing stages in the process.
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11 Characteristics of these objectives
By setting the specific objectives should be considered to do it within the following characteristics:
- They must be quantifiable or measurable.
- Their scope must be established in a certain time, that is to say, define in what time they will be carried out.
- They must be realistic, that is, willing to be achieved so as not to run the risk of being demotivated and failing.
- They must propose certain challenges. The realistic does not want to indicate that it prevents growth.
- They must be clear, precise in order to avoid ambiguity, expressions that are misleading or open to different interpretations should be avoided.
- They must be strategic, they must link and support the general objective, explain how in different achievements and phases how to achieve that challenge, that is, they can serve as a way forward.
- It should be a guide and set limits on the resources available.
- They must address the basic elements of a problem.
- They must follow an order or methodological guideline that involves concrete results.
- They are overcome in different stages, and are short and medium term.
When referring specifically to an investigation, the specific objectives indicate what is intended to be done in each of the stages of the investigation, represent partial achievements that facilitate access and systematic control and when they are achieved together, compliance or achievement is guaranteed of general objective.
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On the other hand, when talking about a company it is important to bear in mind that to set specific objectives, the nature of the business must be known. What do you want to achieve? How far do you want to go? and subsequently distribute and align those objectives throughout the organization, ensuring that the entire company is on the same path and that it is the correct path. This will allow each and every one of the areas to know their goals and to develop the appropriate strategies.
Specific objectives in projects or companies
They are those that will allow a company to obtain achievements by sessions or departments, which will correspond to the general objective of the same.
What is its importance?
- They confer a direction to follow in the action plan.
- They facilitate evaluation, since they display criteria that determine the degree of success of the goals of the Plan or project.
- They develop the means of forecasting for future events.
- They allow you to design a structure for the project plan, determining the different activities for each area.
- Encourage communication, participation and teamwork.
How to write specific business objectives?
- Identify and be clear about a general objective.
- Identify critical points and problems that warrant improvements and solutions.
- Answer questions such as What to change? Who or what for? How much to change? How? Always relating it to the critical point found.
2 Examples of specific objectives
# 1 Example in a market research
General objective
Know the level of customer satisfaction, regarding the purchase and consumption of a certain product, to determine the areas where the customer considers that their expectations of the product are not met or service.
Specific objectives
- Apply surveys to customers or consumers for a period of 3 weeks.
- Carry out the assessment of the surveys to locate the areas that require more attention.
- Gather the areas that require improvement and agree on the actions to be taken, changes to be made, as well as who will carry them out within each department and the time it will take to apply said improvements in the different areas, carrying out monitoring to ensure that the correct way.
- After a reasonable period of time, carry out the surveys again to find out if the strategies used have had the desired impact.
# 2 Examples of specific objectives in a company
General objective
Produce a certain product at the lowest possible cost, achieving an intermediate but competitive quality and obtaining great benefits in profitability and profits.
Specific objectives
- Increase the productivity 45% overall.
- Increase monthly sales by 30% during the current year.
- Expand the points of sale, open new branches, which allow to expand the market.
- Outsource distribution to reduce transportation operating and maintenance expenses.
- Keep a production and quality control that allows to minimize errors and therefore the loss of material and time.
- Motivate the employee to maximize the use of work time.
- Find reliable suppliers and create stable relationships with them to ensure the existence, quality and best price of the raw material required for production.
