What is merchandising and what is it for?

The merchandising is a strategy that studies the possibility of incorporating profitability within the points of sale, since are activities that have the ability to motivate the purchase of customers in specific areas of a store commercial.

This technique is carried out through various studies, which include commercial strategies developed in the point of sale that allow to show the product or service to potential consumers in the most attractive way possible.

The main objective of this technique is to cause the attention of consumers so that they are motivated to buy the products or services that generate greater profitability for the company. Look for a way to continually influence, to maintain and increase sales.

What is merchandising for?

This strategy serves to

strengthen vision of a specific company or brand, in order for buyers to stay in constant contact and in turn increase their level of purchase.

Within the marketing strategies that are intended to attract customers, you can make certain gifts or give samples that keep their total interest.

It is a technique that is used to captivate customers and be loyal to the company or the brand. It is a process that, when carried out, the company can obtain great benefits and sales gains.

Merchandising objectives

All the procedures of this strategy have the objective of finding a broad profitability of the point sales and, in turn, satisfy potential buyers and position the company within the market. In order for the objectives to be achieved, the following actions must be taken:

• Have an adequate guideline.
• Include dynamic actions such as samples or tastings, in order to increase consumer mobilization.
• Create an adequate sales area.
• Make eye-catching designs on product packaging.
• Constantly rotate products.
• Fill the sales area with videos, photos and posters that allow an attractive and pleasant atmosphere.

Merchandising classification

This technique has 4 classifications, these are:

Seduction merchandising

It applies strategies that allow the purchase to be as fun as possible, since it incorporates attractive designs and animations at the entrance and within the commercial premises.

Loyalty merchandising

It aims to achieve the highest possible profitability through customer loyalty, this will help the continuous increase in sales and at the same time the customer becomes a promoter of the store or establishment.

Presentation merchandising

It consists of internally organizing the point of sale, as well as the entire area where the customer must circulate. To achieve this, it is necessary to take into account the type of product and whether it is possible to improve the space with a good decoration and avoid obstacles. This will help increase the point of sale.

Service merchandising

These are the actions that allow analyzing the types of customers, the target audience, managing the product correctly, perfecting the rotation, profitability and the sales area, it is also important the proper animation of the point of sale, through advertising and various promotions.

Merchandising benefits

There are many benefits that can be obtained from this important methodology of the commercial and business system, among the main ones are the following:

• Improve the good name of the brand: This can be achieved through gifts and company professionalism.
• Increase sales growth: The purpose of this technique is to increase the sales system through the influence of the purchase impulse, which ends up favoring the commercial and business system.
• Increase profitability with small investments: This is usually one of the benefits with the highest valuation by companies, this is because through small investments they can be made known in the same way.
• Get out of stocks: Most companies give more visibility to products that do not sell as much in order to get out of them.
• Strengthen the relationship between the brand and the customer: Through the consolidation of the brand through advertising, its image becomes permanent, this helps the products to always remain on sale.

Merchandising is mostly made up of an unlimited amount of different products, although they must always have some form, a certain affinity to the competitive brand, since it can be manifested through the attraction of advertising or any other way.

This strategy can be considered in general terms, as the result of the application of certain techniques that have the objective of causing the greatest attraction of potential buyers and thus be consistent with the sales.