What is Co-Marketing?

The Co-marketing is a strategy that is based on the participation of two companies that unify their efforts to promote Co-branding offers. Within the Co-marketing association, the two participating companies look for a way to share content or promote a product to obtain favorable results.

When this type of relationship or partnership is carried out, Co-marketing campaigns are designed with the in order to provide better sales opportunities and greater recognition and efficient work possible.

Why should you use Co-marketing?

Co-marketing should be used for the following reasons:

• It helps brands to increase the number of customers and in turn show new content.
• The easiest way for this strategy to occur is when two companies that have similar clients put together part of their work and promote it for both clients.
• It is content that mostly offers sales opportunities that help capture customer information.
• It allows both companies to offer offers that return twice the sales opportunity.
• The important thing when making a Co-marketing campaign With a certain partner, it is to have the assurance that the purpose of the project maintains similarity for both companies and that way they have the same satisfaction of needs.

Planning a Co-marketing Agreement

When deciding who to work with and for everything to function properly, it is essential to implement certain expectations and a good plan to carry out the project. The tips shown below can help the parties comply with what is established in the deal:

• The objectives must be clear: To increase sales opportunities, both parties must strive in the same way so that everyone benefits.
• Agreement must be reached on the subject of content: It is important to choose a topic that attracts and favors both parties.
• It is necessary to establish deadlines for both parties: If it is high volume content, it is advisable to increase the time so that comments can be received and the final content will be approved.
• Specify skills: There is a possibility that between two companies there are better people than others who do their jobs better, which is which means that if each company assigns the work according to the capabilities of each worker, the process will be more effective.
• Elaboration of fundamental aspects: To cover the important aspects of the project, it is necessary to take into account agreements such as the topic, objectives, resources, project time, sales opportunities and promotion deadline, among others.

Actions to create Co-marketing

Here are some actions that can be developed in companies to implement the different strategies used by different brands:

Post

Designing a blog post together is much easier for a Co-marketing project.

Videos

Making a video with a partner is one way that the message reaches the public.

Online and offline events

This strategy can be modeled in large events, either online or in person.

Ebooks

It is a fairly common content of Co-marketing, since it classifies the work in a simple way, while one person does the design, another does the content and so on.

Webinars

It is a type of marketing content of greater preference, these are because you can get an expert who has the willingness to talk about a topic, of which he has mastery.

Advantages of Co-marketing

The Co-marketing It contains a series of advantages when carrying out the corresponding actions, among them are:

• By pooling marketing efforts, low-budget companies can pull off this action on a very low budget, which pays off when putting the practice in motion.
• This strategy offers customers highly valuable offers.
• Co-marketing is a strategy that can be used in any type of brand, as long as it is aimed at similar audiences.
• It has the ability to reach an audience, which is often difficult for companies to get their attention.
• It is a strategy that promotes a good image to the consumers of the two brands.
• Provides the opportunity to open up new channels to promote partner companies.
• By launching marketing actions, it allows knowledge and experiences of the two brands to be shared.

In all Co-marketing relationships, you must be sure that there will be a benefit for the work effort of both parties. In this sense, for this to function properly, it is essential to apply expectations and a plan for the project that you want to carry out, where both partners must fulfill their part of the deal so that it is successful.