General Objectives (what are they and their importance)

An investigation, project or company does not arise like this, nothing more than nothing, they merit a series of studies, knowledge, concerns, among others variants, but it is essential here to show that they respond to problems or needs in society, so it is important to know the cause for which is done.

The general objectives They are nothing more than the achievements to be achieved through work, they are set as goals before starting, which allows guide research, work, actions towards their achievement and also allows the results to be measured obtained.

What are the general objectives?

In general, a single general objective is proposed, although this does not constitute a rule, and more than one may be considered. It is understood that it is the purpose that you want to achieve, it clearly and realistically sets out the scope and derivations that you want to obtain in an investigation, an undertaking, in a company, etc.

They must be clear, concise, realistic and aimed at achievements, but not at processes or activities. They are drawn by addressing with infinitives such as find, define, register, etc. And taking into account the type of understanding that you want to obtain, be it exploratory, descriptive, explanatory, etc.

Like the specific objectives They answer questions such as What to do? What am I looking for? Where do I intend to go?, which set the scope of the study or project.

Everything general objective It states a vast achievement and is stated as the general purpose of the investigation, directly related to the title of the investigation.

Characteristics of the general objectives

• The general objective of an investigation arises from the needs found in the information gathering.
• Are the purposes or goals
• They must be clear and concise, there can be no confusion in the purpose of what you want to achieve, otherwise where the actions would be directed, the work would be adrift.
• They must be achievable, in a sensible way we should never pretend to fly higher than our capacities. Although it is true that with work and effort everything is achieved, you should not abuse it because you run the risk of frustration and failure.
• They must be universal, and hooked on different specific goals.
• They must be flexible, so that they can be modified if the situation requires it.
• They must be measurable both in time and in achievement to determine compliance.
• They must be COHERENT, so that they do not contradict each other and serve the organization.

When setting the objectives of an investigation, it should be taken into account that they define a situation future, indicate the long-term core purpose and can be adjusted during the diagnosis.

They must be defined in such a way that they admit only one interpretation that corresponds and facilitates the structuring of the investigation and can be separated for analysis.

The general objective of an investigation It specifies the purpose of the same, in terms of its expectations and purposes within the feasibility intentions, allowing to maintain a constant reference in the work to be executed.

When talking about the general objectives of a company You must know the type of business and its characteristics and its operations. What does the company do? What do you want to achieve? They must be defined in such a way that they constitute a challenge for the work team and all the people involved.

General objectives of a company

Every organization has a mission and vision, which constitute the global goals of the same, however, it is It is essential to define general objectives that reflect this vision and even more important that they are shared with the employees.

The review of these allows to evaluate and verify the actions, the productivity and the effectiveness and efficiency of the team.

Importance of general objectives in a company

• The importance of these objectives, in addition to being based on the fact that they are the purpose of the organization, is that they help to define more specific objectives specific to the different areas, which will allow decentralization of activities and authority, promoting the participation of the entire personal. In addition to allowing a closer follow-up, which facilitates the capture of problems and their resolution.
• It is one of the bases to achieve total quality and establish continuous improvements.
• It ensures that efforts are directed towards a common goal. The people who make up the work team must know what general objective they are pursuing otherwise each department or area could work solely for its own benefit, subtracting efforts and support from the final objective of the organization.
• They must be descended into specific objectives that admit an a priori action plan and a posteriori measurement of progress.
• They are a guide for the allocation of the budget between the different areas and initiatives.
• If a company lacks overall objectives, it is difficult for it to start without a direction or course of actions.
• They must be challenging but doable, as well as concrete and measurable.

How to design specific business objectives?

• Know and be clear about the mission and vision of the company.
• Identify the objectives among the four essential groups and establish those that are necessary:

- General objectives aimed at management.

- General objectives that facilitate planning.

- Useful general objectives to motivate employees.

- General objectives aimed at evaluating planning and control.

Examples

It seems hard to believe, but many companies have no set overall goals other than the economic goal or bottom line of generating profits. This undoubtedly represents a very general north, establishing objectives is of great help in conducting a business and are the reason for its growth and development.

Some general objectives are the following:

• Increase production levels.
• Venture into sales abroad.
• Increase market share.
• Improve the profitability of the company.
• Create a competitive image, making the brand recognized and considered by consumers.
• Diversify production, generating new products every so often.
• Survive in a hostile economic context.
• Carry out a market research, which allows measuring consumer tastes and preferences.
• Maintain a high quality standard throughout the production line.
• Involves all staff in productivity, efficiency and business competitiveness.