Communicative Process (Definition, types, forms, barriers and actions)

The communication process involves the interrelationships of people who exchange and share certain information with each other, through the construction, emission and reception of different messages made up of elements that go through a process of source, message, channel, reception, effect and feedback.

Once this is discovered, it is critical to know your projection dimensions. Business communication does not only occur internally, it also occurs with the environment, which means that the Communication can be both internal through the work participants, and external, which goes from the company to the environment. Exterior.

At an operational level, there are differences between communication systems, which are established internally and externally, however, it should not be ignored that they really do not There is a difference between them and that what the public thinks of the company is conditioned by the opinion of its workers, since these are its main transmitters.

Reasons for the importance of the labor communication process

Among these reasons are the following:

1. Adaptation to changes

A efficient communication among the employees, it facilitates the company to acquire knowledge of the trends in the sector, the diverse needs of the clients and the needs of the workers in order for the company to grow favorably, which speeds up the adaptation to the changes.

2. Decision making

A suitable communication fluency work, streamlines decision making, unlike rigid business structures and poor communication that requires various contacts to decide and that, sometimes, time is not enough.

3. Motivation

For the company to keep the work team informed of its progress, as well as the decisions that are takenI walk in the course of the time that must be traveled, it allows the staff to stay motivated. Also communicate both successes andfailures and their possible solutions, gives value and transparency to the maintenance of the work team.

4. Commitment

It is favorable to participate in all the actions of the company to the workers, this will make them feel committed by it and encouraged to work with strength and energy to carry out the projects scheduled. Otherwise, if there is no communication, these could feel only as necessary machines and out of the participation of the projects.

5. Promotes the image of the company

Adequate business communication makes it easier for the company to give a better image to its potential customers and suppliers. providing information on the evolution of the company, with which team it is formed and its social initiatives, among others things.

Types of business communication process

When you talk about types of business communication, it is necessary to differentiate both the internal communication as the external one, since its objectives are different and it is treated differently.

Internal company communication

It is aimed at the entire team of workers, it is a type of communication that allows an adequate flow between all those who participate in the company to transmit the functions and information necessary to make the work much more agile, as well as the decision-making decisions.

External communication of the company

It refers to the communication that is intended for the leaders of the company and all those who make up the general public, shareholders, suppliers, journalists and the public administration. In other words, it is the one that is intended for people who are not directly part of the company.

Forms of the business communication process

The formal and informal communication In companies, it can generate a great variety of doubts, however, there is a practical and simple way to understand it, as will be explained below:

Formal communication

It refers to the follow-up of the rules that are predefined by the company, in the same way as the links through which all the information must be directed. Each employee must abide by and use the standards and channels of all the information requested by the company.

Informal communication

Informality, on the contrary, is generated spontaneously through the employees themselves, the which are not in the obligation to pass through the communication channels that regulates and imposes the business. In this sense, employees have complete freedom to ease procedures and acquire all the extra information they need.

Barriers to the business communication process

At the work level, communication is quite complex, since there is a wide variety of factors that are related both personally and in business, therefore, it is very important to be aware of the main barriers that may exist in business communication. These are the following:

Main barriers to personal communication

• Believe that what is being communicated is clear enough for both receivers and senders.
• Thinking that most people give the same meaning to the same words.
• Be aware that the only way to acquire any situation is the same for everyone in general.
• Have the conviction that you have the truth and that others are wrong.
• Thinking that there is only one proper way to do things.

Main barriers to business communication

• The different hierarchical levels that the company comprises.
• Increase specialization by areas and decrease vision in general.
• Give priority to power, status and internal authority of the company.

Actions that improve the business communication process

For the internal and external communication of the company to be more effective, it should be as follows:

• Open: In this way, the objective is to communicate with the outside, referring to the medium most used by the company in order to send messages to the internal and external public.
• Flexible: Guarantees favorable communication, whether formal or informal.
• Instrumented: Use devices, tools and supports, since today most companies work improperly, this is because they do not The information arrives in time and in an appropriate way, in addition to not using the structures that are needed for communication to be efficient.
• Evolutionary: It gives value to the unforeseen communication that takes place in the company internally.
• Multidirectional: It refers to the communication that is carried out from top to bottom and vice versa, internally, externally and transversely, among others.

We hope that with this post you have been able to fully understand the importance of the communication process in a company. If you want to read more similar content, visit our website.