For some time, the instant social network has had a section, Instagram TV, where you can upload long-term videos. With this integration, in addition, the material remains visible on your tab.
Many entrepreneurs and influencers use this medium, both to generate and save live broadcasts and to upload edited material. However, its full potential is not always used, which we can reverse through some content strategies.
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Here are some helpful tips to make the most of the benefits of Instagram TV.
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In this article you will find:
Create valuable content
To make content circulate, it is essential that it has value to the public. Therefore, it is key to avoid posting videos with vague or unimportant information.
In order to enhance the content, we must also choose an attractive title and a good description. For a better result, we can add hashtags that enable subject segmentation.
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Pay attention to statistics
To improve the performance of a video, we need to know how to read instagram statistics. Thus, we will be able to know how many people saw the material, for how long and what content is most interesting.
Knowing this, we can also understand what are the times when more followers connect. It is in these segments where it is convenient to make a publication.
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Adapt the video format
Whether we record exclusively for upload to Instagram TV or adapt existing material, we must meet certain viewing requirements. When uploading the video, it is crucial to check that the image is not deformed.
In addition to the vertical format, it is important to make sure not to cut words in the adaptation, a common mistake.
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Put the focus on the introduction
The first part of the video is decisive for statistics and, therefore, channel visibility. Therefore, it is important to create intros for videos that attract the attention of the audience.
This instance also makes it possible to build a profile image if, for example, we create an initial template for all videos. In addition, it is an excellent instance to put your audience in context and take advantage of watch time.
Share links
If we want audiovisual material to be disseminated, we must take the trouble to share it. One of the great advantages of Instagram TV is that it allows you to extract the links from the videos.
With this possibility, we can take advantage of Instagram stories and other social networks to spread the material. Thus, we can create a community around a brand, institution or personality, and promote the channel's news to the audience.
Take channel optimization actions
As for the section of Instagram TV itself, it should be remembered that we can take some optimization techniques. One of them is to create a visual or thumbnail cover associated with our channel, which will be visible below the profile description.
Creating your own hashtags is also a way to achieve greater visibility and recognition. It is also important to follow similar content creators and bet on cross promotion through mentions, interviews or lives with influencers.
