▷ 2 Examples of strategic planning

The strategic planningisvaluable tool to strengthen the commercial activities of companies, taking advantage of market opportunities through an action plan that guides the entities to the achievement of the objectives successfully.

Basically, it is to establish a strategic road map, where clear goals and objectives are defined to establish a marketing plan based on them, taking into account different internal and external factors.

Although each company is unique, strategic planning is a tool that can be implemented and adapted to the needs and objectives of each entity, that is why in this post We will explain 2 examples of strategic planning that have been successfully implemented.

Coca-Cola Strategic Planning Example

Undoubtedly, one of the most recognized carbonated beverage companies worldwide is Coca Cola, and it is what throughout its trajectory in the market

has known how to position itself thanks to its good marketing planning strategies.

SWOT Matrix Strategy

It is a tool that allows Coca-Cola to analyze its position in the market, taking into account their strengths, weaknesses, opportunities and threatss, to facilitate decision making.

Based on this, strategies are planned to counteract the impact of weaknesses and threats with strengths and opportunities; taking into account the strengths and weaknesses as internal factors and the opportunities and threats as external factors, applied for example the following strategies:

Strengths and Opportunities (FO)

1. Strengthen the position in the market through franchises.
2. Strong advertising campaigns aimed at all members of the family, transmitting happiness.
3. Offer different presentation sizes with a price adaptable to the consumer's budget.
4. Establish quality controls to maintain its unique formula that distinguishes it in the global market.

Weaknesses and Threats (DO)

1. Develop new presentations of healthier products such as Coca-Cola Zero, without calories.
2. Capture potential consumers through advertising campaigns aimed at market segments according to their ages.
3. Create channels of interaction and customer service to meet their demands and seek to satisfy their needs.
4. Offer promotions and discounts that motivate the purchase of drinks.

Strengths and Threats (SF)

1. Inform users through official accounts on social networks to prevent the spread of false information.
2. Create, through advertisements in different media, an image that conveys confidence in the quality of the different drinks offered by the company.
3. Expand the production of AdeS healthy beverages, beverages with a high nutritional content now owned by Coca-Cola.
4. Constantly study market trends to develop strategies that encourage the consumption of Coca-Cola over other substitute beverages.

Weaknesses and Threats (DA):

1. Strengthen the attributes of Coca-Cola beverages as a leading brand worldwide.
2. Maintain the quality of the products, meeting quality standards to displace the competition, as well as strengthen the distribution network.
3. Establish interaction channels with customers to understand their needs for healthy beverage consumption and seek to satisfy their demands.
4. Offer competitive prices adaptable to each market to avoid the migration of potential customers to substitute products.

Netflix Strategic Planning Example

Netflix is a company that offers subscription streaming to watch movies and series through any device with an internet connection; has positioned itself in the market thanks to its strategic planning focused on innovation and digital market trends, managing to capture subscribers in more than 190 countries.

Ansoff Growth Matrix Strategy

The permanent growth of Netflix in recent years has been more than evident, this as a result of well-implemented strategic planning, such as the strategic planning through the Ansoff growth matrix.

It is a business analysis strategy that allows detecting growth opportunities and based on it develop marketing strategies through an action plan to achieve the company's objectives company.

Matrix integrates four strategies which are: market penetration, product development, market development and diversification, through which action measures are planned, such as the following:

Market penetration:

It is a strategy where seeks to gain more market share, selling more subscription services in the markets in which it already operates, through the following plans:

1. Capture the attention of new customers who have not yet used the service, through the advertising of their exclusive movies and series.
2. Offer competitive subscription prices displacing the competition.
3. Keep the digital platform updated with new content to convince the subscriber to continue maintaining their frequency of consumption.

Product development:

It consists of making investments to introduce and offer new products or services based on new trends and market needs, through the following alternatives:

1. Make improvements to the user interface of the digital platform.
2. Develop software that improves the streaming service, with better HD and ultra HD quality.
3. Incorporate options that allow subscribers to reduce mobile data consumption.

Market development:

Consists in Introduce existing products and services to new markets, implementing the following strategies:

1. Expansion to new market segments, through commercial offers dedicated to children.
2. Expand its transmission to new countries, although there are few markets that are missing due to conquests such as China, once legal agreements are established in relation to censorship; other markets such as North Korea, Syria and Crimea, market access is restricted by the governments of those countries.

Diversification:

It is the last strategy to implement and consists of develop new products and services for new markets, is the most difficult and risky strategy to implement, for example:

1. Netflix has opted to diversify its activity, since initially it only distributed audiovisual content, Now, in addition, she is a producer of audiovisual content, diversifying herself as a film producer and television; which allows to offer unique and new content.