The mission it is a phrase that describes the function of the company, the markets and the competitive advantages; a brief written statement of your business goals and philosophies.
According to Raymundo Bueno, the mission It describes the reason why the company was created, addresses the need or problem it addresses and the reasons it pursues. In a few words, it represents "reason for being"
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Any organization or company exists to achieve something: build cars, lend money, provide food services, etc. Generally the mission is clearly defined when companies are being formed, however, as time goes on, Changes in the external environment cause organizations to change their course and consequently change their mission. If the management of a company feels that the mission is no longer representing the interests of the organization, it has to be reformulated.
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To reformulate it, it is recommended to involve the largest number of people within the organization. The idea is to be as representative as possible. This generates motivation and commitment to achieve the company's objectives.
In this article you will find:
How to write a mission statement for a company
The first thing to keep in mind is to know if the company is doing well on track with the mission and it is best to ask yourself the following questions proposed by peter drucker:
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What is our business?
Who are our clients?
What is the added value that we are delivering to our customers?
What will be our business?
What should be our business?
Although these questions are proposed to know the current situation, they are perfect to formulate a new statement.
According to Raymundo Bueno a well written mission must answer these questions:
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About us?
What do we do?
Who do we do it for?
Through what do we do it?
According to Harold Koontz A basic mission should develop the following themes:
core values
Geographic scope. (where does the company work, what is its scope)
Address
Relationship with those who participate in it.
Vision of the future
In general, the most successful companies are always carefully asking and answering these questions.
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A mission statement done well, it provides employees with a shared sense of purpose, direction, and opportunity. It also guides geographically dispersed employees to work independently and yet collectively towards the realization of the organization's goals.
Some examples of Mission
Motorola
The declaration of Motorola, for example, is » honorably serving the needs of the community by providing superior quality products and services at a fair price to our customers; We do this in order to obtain an adequate benefit that is required for the company to grow; and in doing so give our employees and stakeholders the opportunity to achieve their reasonable personal goals.”
Some non-profit companies have shorter missions such as:
wildlife defenders
“It is dedicated to the protection of all native animals and plants in their natural environment.”
If you want to know what are the parts that make up a well-written mission visit this article.
It may interest you:
- 8 Examples of a Company Mission
- Difference Between Mission and Vision
