The electronic commerce has become a excellent business growth tool, easily capturing the attention of your potential customers, however, to ensure the success of your business, the strategy planning for e-commerce Is the best option.
Every day there are more companies that choose to make e-commerce their means of marketing; Developing a strategic planning allows you to create competitive advantages, to grow and expand in the market.
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Of course technology is a key factor, Thanks to the digital transformation you can be closer to your customers, improving customer satisfaction, generating a value proposition that differentiates you from the competition.
Best of all, you can manage your e-commerce from any location, further improving your business strategy with software that adapts to the needs of your company and improves the customer satisfaction.
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In this article you will find:
What is e-commerce?
The e-commerce, commonly known as electronic commerce, is the business practice of buying and selling products and services over the internet, being each online store known as an e-commerce store.
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In a world that is increasingly globalized by digital transformation, more users than choose to buy and sell online, as it is a very sophisticated, safe and closer to the client.
What are the advantages that e-commerce offers to your business.
The advantages that e-commerce can offer you are many, such as:
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- Flexitime 24/7, coordinating delivery times directly with the client.
- Remote access from any location, with sophisticated software that offers mobile CRM services for customer service management, and logistics management.
- It is much more effective attract powerful customers, with a good strategic planning for e-commerce.
- Tea you save the expenses involved in maintaining a physical store.
- You can offer more personalized customer service in real time.
- You can manage your e-commerce from a digital platform, even from your Android and upload information to the cloud.
How to create an effective strategic planning for e-commerce
Like all commercial strategic planning, it consists of a set of guidelines to follow to make effective decisions leading to the achievement of objectives, these guidelines involve:
Define objectives
In the strategic planning of electronic commerce, the objects must first be defined, answering the question What do you want to achieve through e-commerce?, in order to establish a course of action.
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Defining the objectives implies being very clear about what we want, whether to position a product, make a brand known, expand our market, etc.
Define and prioritize strategic activities
Defining and prioritizing strategic activities implies analyze different factors of great relevance for e-commerce, as they are:
- Types of channels: omnichannel or multichannel.
- Financial resources.
- Commercial factors: content, prices, inventories, logistics, payments, refunds, returns, security, technical support, customer service.
- Marketing campaings.
- Software to optimize the management of electronic commerce.
Perform an environment scan
For this they are made two types of analysis, an analysis of external factors and a competitive analysis.
In the external factor analysis the following must be taken into account: economic, social, technological, political and legal factors; and in the competitive analysis: the ideal client, direct and indirect competition, suppliers and entry and exit barriers are taken into account.
In this way, a broader and more objective view of the current situation of the industry in the electronic market in which you want to enter.
Conduct a SWOT analysis
The SWOT matrix is an excellent strategic planning tool, based on it you can analyze the strengths, weaknesses, opportunities and threats of your company in an electronic market.
In this way, strategies can be created by integrating these four factors that allow you to:
- FO: Use strengths to take advantage of opportunities.
- DO: Take advantage of opportunities to counteract weaknesses.
- FA: Use strengths to face threats.
- DA: Minimize weaknesses to avoid threats.
Define an action plan
In strategic planning for e-commerce, the action plan is the strategic roadmap which is used for organize, execute and follow up to the implementation of the strategy.
The action plan specifies the objectives, the strategy to be applied and the actions that will be carried out to achieve it, evaluation of results and execution times; A very useful tool to facilitate action plans are Gantt charts.
Implement strategy, monitor and adjust
In the implementation of a strategic plan, many times things do not turn out as expected, therefore, constant monitoring is essential, since in this way you can make the necessary adjustments to the e-commerce strategy that allow the objectives to be achieved.
