▷ Vision in the Company: Definition, Declaration and how to write it

The Vision in the company, as one of the fundamental elements in the planning strategic.

Vision Definition

“The vision is a statement that expresses the ultimate objectives of the organization.”

It is very important for any company to have a clear and achievable long-term vision; which will be the affirmation that guides each boss, executive, manager or employee in the achievement of the organizational objective. A vision statement goes hand in hand with the question: What is the reason for our business? and is usually a single sentence, an inspiring, memorable statement that expresses the desired long-term position of the company. Good vision motivates employees to go the extra mile and usually results in higher performance.

The vision statement also implies that resources, competencies, and skills will be needed to achieve the future goal. In this way, decision-making and resource allocation are oriented more effectively and with a clear "north".

What are the vision benefits?

Not all visions are equally good. Some can be very generic or focus on financial goals and consequently demotivate employees. But if a company puts enough effort into the vision statement, the following benefits can be realized:

• Provides direction: A vision Clara provides a general direction for the company and sets out a long-term path. It helps the organization understand where it is moving and what it hopes to achieve in the long term.
• motivation and inspiration: The vision of a company can be a powerful source of inspiration and motivation for employees. It provides them with a sense of purpose and motivates them to work towards common goals.
• Help in making strategic decisions: The vision of a company it can assist in strategic decision making, ensuring that the decisions made are aligned with the organization's long-term goals.
• Attraction of investors and clients: A strong vision can help attract investors and clients. Investors are often more willing to invest in a company that has a clear and ambitious vision. Customers may also be more attracted to companies that have a strong vision, as this can build trust and brand loyalty.
• Differentiation from the competition: A well-articulated vision can help a company stand out from its competitors. You can highlight the company's unique values ​​and goals, which can be an attractive factor for customers and business partners.

How do you write a vision?

Step 1: Assemble a team of managers, employees and shareholders. The vision is a statement that must be understood from the management team to the employees (at all levels). Bring together as many people as possible, who should be involved in the company's vision statement process. After choosing the people who are going to participate, you should also distribute several brochures explaining what the vision of the organization is and ask everyone to read them in depth.

Step 2: Ask everyone to write their own version of the vision. The next step is to ask everyone to write their own version of the vision and then present it to the responsible team. After receiving all the possible visions, the team should try to combine them all and generate a draft based on all the submissions. This is also a great opportunity to resolve any conflicting views on the ultimate goal of the company.

Step 3: Review the declaration and present the final version. The draft statement must be distributed to all members again for their final review. Upon receipt of the feedback, the final version of the vision must be printed and presented to all employees.

good examples of vision

Chevron: To be the most admired global energy company for its people, partnership and performance.
Habitat for Humanity: A world where everyone has a decent place to live.
Microsoft: A computer on every desk and in every home.