It is nothing new to affirm the central role that online pages have for all businesses and ventures in the digital age. However, when creating a site, it is necessary to plan in advance a series of key factors. Here's everything you need to know to get started on the right foot.
In recent years, e-commerce has confirmed itself as the most profitable business model today, which has led many companies to reinvent themselves, as well as the creation of new ventures that get the most out of this phenomenon of the digital age that we find ourselves in. traversing.
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In this sense, carry out a good planning of a website, which includes not only a online store, but also a system of control and monitoring of the different operations that are carried out, will be key for the web page to become an efficient tool for the business.
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That is why below we will focus on the aspects that should not be missing in all web planning before getting down to work on the creation of the site. let's get started
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1 – Web architecture: When thinking about the tools and functions that a page dedicated to e-commerce should have, the online store appears as one of the most important tabs. However, it should not be the only one to consider.
Although in terms of user experience, locating this information is of vital importance, for the owner of the enterprise it will also be It is essential to have sites that allow you to systematize all the sales information and then carry out strategies that follow the data trends collected.
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The same must be taken into account in relation to the monitoring of transactions: which payment methods are the most used? What shipping processes have been carried out for the delivery of products? What ratings have users placed for the services provided? When creating a site, having these tools further enhances the existence of an online store.
2 – UX planning: Hand in hand with information architecture, user experience (UX) planning will be key to complying with an attractive but, above all, functional design. A potential client will need to easily find the information on our website.
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In this way, there are two steps that will be very important to have a good result. The first is to be aware of the latest trends in UX, in order for the visitor to recognize that it is a professional, updated and current site.
On the other hand, it is also part of UX planning to do a market study on the pages and stores of the main competitors. After all, the user will want to apply their previous knowledge on our site and we must be able to meet that expectation.
3 – SEO Planning: Another way for our online sales page to start off in a good way is to carry out SEO planning before launching it on the market. Thus, the crawlers and indexers of the main search engines -with Google in the lead-, will be able to work and position the site in the most convenient way for our firm.
In this sense, a correct SEO planning will also help to comply with the different segmentation objectives who owns our e-commerce store. Every page and URL should be optimized before launch, so then we only have to worry about editing small things in order to optimize it.
4 – Additional contents: To enhance the above points, an e-commerce site must currently offer its users and potential customers additional content that conveys professionalism, seriousness and experience, all issues that are essential for a recent venture.
In recent years, blogs have become a trend again, since they are the sites where a company can expand on the topics that you know the most, as well as provide all the additional information that often cannot be found or does not shine in a store in line. In addition, blogs help reinforce strategies related to SEO.
Final conclusion
In summary, many creators of online stores and e-commerce sites tend to be concerned with design aspects that focus on the visual. While a flashy, professional appearance is important, success won't depend on it alone.
Thus, planning from the beginning everything related to the creation of a web page will allow you to achieve the desired success sooner than expected. There is nothing better for a new venture than a website that is operational, functional and easy to find in the main search engines.
