Online store: payment methods

When creating an online store, one of the most important details to take into account is the decision of the payment methods accepted for our product or service. In recent years, and in parallel with the development of the Internet, forms of payment have been developed automatic and mechanized, many of them, which have become popular, thanks to the development of relationships between websites.

There are many possible forms of payment that online stores can accept:

• Bank transfers, money orders and checks. They are the traditional form of payment, but fewer and fewer companies accept it as a form of payment, mainly due to the slowness of the transaction. The correct way to proceed in this case is to wait for the receipt of the money to proceed with the shipment, and therefore, there can be a significant delay in the purchase process. However, it has few expenses for the parties, especially when the transaction is at the national level.
• Cash on delivery. Payment is made at the time of receiving the shipment, it is a very beneficial form of payment for buyers, since they can inspect the status of their purchase at the time of receipt. Usually has an associated position.
• Credit and debit cards. It is the most widespread and accepted form of payment, since it offers security for both parties. The seller receives confirmation of payment at the same time the purchase is made, and for users, the use card is secure because personal data is requested on a page that begins with the secure identification https://. This payment has a surcharge for the company that is generally paid by the buyer.
• Paypal. In recent years, the use of Paypal as an accepted form of payment has spread. Paypal is a secure payment system that does not require more than the creation of an account associated with a email address, it is a fast and secure system for both the buyer and the seller. The cost of Paypal is a percentage of the amount to be paid and, therefore, the expense in this type of payment can be important in high amounts.

Choosing the payment methods for an online store will depend, above all, on the type of customer to whom we want to direct sales, however, in general lines, a greater number of accepted forms of payment will make our company a more attractive option compared to others with fewer forms of payment. pay.