Meaning of the PINK COLOR in psychology

  • Jul 26, 2021
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Meaning of the color pink in psychology

Pink is an emotional color and influences feelings making them kind, soft and deep, thus transmitting affection, love and protection. Therefore, it takes us away from loneliness and transforms us into sensitive people. Pink is a color derived from red, but mitigated by the purity of white. If red reflects the most sexual part, pink is associated with altruistic and true love, indicating romanticism, charm, beauty, sweetness, delicacy, refinement, calm and tenderness.

The color pink is the symbol of youth that expresses a newborn love, whose keywords are innocence, love, total dedication and helping others. In this Psychology-Online article, we will discover together the meaning of the color pink in psychology.

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  1. What is the meaning of the color pink
  2. Spiritual meaning of the color pink
  3. What does the color pink mean in marketing?
  4. The curious history of the color pink

What is the meaning of the color pink.

Have you ever wondered what the color pink means in psychology? Pink is a color that lives badly with commitments, having the peculiarity of being hated or loved. Its meaning refers to the

idea of ​​perfection and its use is linked to non-random options, never as a substitute for another color.

On the one hand, who loves pink is a person intuitive, sophisticated, polite, reserved, calm, similar to the one that prefers red, but with more contained and controlled characteristics. They are sensitive people who tend to take care of others, in solidarity. In addition, whoever prefers this color is capable of living great passionate loves, where he gives himself totally to himself. self with total self-denial: feels the strong desire to understand the partner and love them absolutely, until void.

Whoever loves the color pink is also a person who prefers ovate and ethereal environments, eager to being in the company of people who express tenderness. The greatest gift for those who prefer this color is the ease with which he can come into contact with everything that surrounds him through the senses.

Those who reject pink, on the other hand, are afraid of coming out and showing the weak side of it. He is afraid of being hurt, a fear that can lead the individual to close in on himself without thus showing the tender and affectionate side of him. The consequence of this attitude can lead the person to be dry and tough. In addition, those who reject this color distrust the nuances of sensuality and prefer the clarity of reason.

Spiritual meaning of the color pink.

In the West, the meaning of the color pink evokes a sense of tranquility and optimism. In Christian symbology it indicates joy Y happiness. But in the East the symbology is different. In Japan, for example, it represents hatred. The main characteristic of this color is to lighten the mind and dispel negative thoughts that can be nested in it, but it also symbolizes the ability to open up to others, in a continuous and balanced exchange between giving and receiving.

Pink is also the symbol of hope. It is, therefore, a positive color that instills a certain sense of security and true optimism in the future. A color that calms primitive instincts, attenuating feelings of anger and aggressiveness.

In addition, it also represents the feeling of abandonment and the desire for revenge towards others. Contrary to red, which is universally considered the color of cargo, of sudden action, pink conveys tranquility and the desire to think before acting. In this article, we tell you how decide and act with a cold mind.

What does the color pink mean in marketing?

Pink in neuromarketing is used to elicit tenderness, softness, affection, femininity, beauty, friendship, sensitivity, love, happiness or sweetness. It is often used for the product sectors of stores, in advertising inscriptions and on the packaging of products in the children's, bridal, sweet and feminine sectors. Discover how colors affect mood.

In addition, it is also found in some brands, for example, the well-known Barbie. Nor is it a coincidence that the literary genre of love, intended above all for a female audience, is identified with the term "romantic novels".

It is shown that the color pink induces calm, fight stress, reduces aggressiveness and instills hope. In fact, it is ideal for the colors of the walls of hospitals, prisons and schools. The choice of pink on the walls of the offices where work is carried out is also positive. creative, but should be used with caution because it is not appreciated by everyone, as it is considered too feminine.

The curious history of the color pink.

In the realm of the meaning of colors, pink is generally associated with femininity. In fact, in most Western countries there is a custom, which emerged in the post-World War I era, of hanging a pink bow on the door when a girl is born. In some Spanish and Italian provinces red is used). Therefore, since we were little, we have been used to associating pink with being a woman.

In truth, until just over 100 years ago, things were very different: pink was associated with males and blue with females. The former was considered a shade of red, a strong and virile color, while the latter was perceived as a softer shade more suitable for fair sex. The tendency to consider pink as "a woman's color" has been consolidated recently, not more than 70 years ago.

There are many testimonies in art that show that pink in the past was a color commonly used by men because it is similar to red but less "bellicose". Blue, on the other hand, was the color of the Virgin's veil and most used to dress girls.

Things began to change in the 30s of the 20th century, when men used dark colors to give themselves an air of greater seriousness and women soft and light colors to refer to their character as mothers and the domestic sphere and family. In the 1950s, the color / sex situation presented a gap net: pink for women and blue for men. Thus it became an official symbol of "femininity".

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to Meaning of the color pink in psychology, we recommend that you enter our category of Emotions.


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