The consumer market refers to all those buyers who purchase goods and services for their consumption instead of reselling. Despite this, consumers differ from each other by their preferences, tastes and shopping habits.
These markets are made up of individuals or families who obtain products for their personal use. Through this market, you can have the opportunity to carry out various purchase and sale transactions that the company produces for its customers.
Advertisements
In this article you will find:
Characteristics of the consumer market
Most vendors define these characteristics through market splitting, the process of identifying and separating the primary customer groups. Each of them will be detailed below:
Advertisements
Psychographic characteristics
These characteristics can also be psychographic within the realm of nature. In this sense, consumers Most of them have interests, opinions, attitudes, values and activities that are directly oriented in everything that refers to the interests of consumers.
An organization can gain a positive understanding of the attitudes and opinions of the consumers, after forming a focus group and can make use of that information to be able to personalize The bells marketing advertising.
Advertisements
Consumer values respond to the way a group of people feel about social relationships, which could be of interest to non-profit or charitable companies.
Demographic characteristics
In the market, these characteristics are based on demographics that allow differentiating gender, ethnicity, occupation, family size, generation, social class, age, income, education, religion and nationality. Most of these categories can be defined by various levels or ranges.
Advertisements
Organizations are looking for a way to identify these demographic particularities through different polls of market research, which are used to gain knowledge about the groups that represent clients. In this way, organizations will be able to conduct and publicize their advertising to these groups.
Behavioral characteristics
These can also be obtained through market research. It involves the rates of use of the product, the status of the user, the loyalty of the brand, the time that is invested in a client and the benefits that consumers seek.
Advertisements
Organizations generally want to know how often their consumers visit a store, a restaurant and how much they consume or use their products. In the marketing departments, companies look for a way to distinguish light, medium or heavy users, which will later be reached through advertising.
Every seller feels comfortable knowing that their customers maintain loyalty to their brand, since consumers buy only the company's brand.
Geographic characteristics
In this type of characteristics are based on a great variety of consumption Related to the size of the market, the density of the population, the region and the climate, everything will depend on the segmentation of the market.
A retailer may have a number of opportunities within a small market where larger competitors have no interest rate. For example, companies that produce and sell beachwear will surely have their biggest sales in times of hot weather. In the different regions of a state, consumers have different tastes of style and gastronomy.
Consumer market classification
These markets are those where transactions of goods and services that are acquired through final consumer products are carried out. They can be classified into three main markets, these are:
Immediate consumer product markets
These are those where the acquisition of products by individual or family buyers is done in a manner consequently and are mostly consumed quickly after being acquired as is the case with meat and beverages among others stuff.
Durable consumer goods markets
They are all those products purchased that are used over various periods of time, even when they have already lost their usefulness or have become outdated such as televisions, clothing, furniture, appliances, among others.
Service markets
They are made up of markets where buyers obtain goods to satisfy themselves in the present and in the future, in this sense it is about learning, health, services, etc.
The consumer market It is a reality that people live daily to satisfy most of their needs, the main one is the food that It is the fundamental source of the subsistence of every human being, in addition to other goods and services that satisfy all their needs.
