Meaning of the color GOLD in PSYCHOLOGY

  • Jul 26, 2021
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Meaning of the golden color in psychology

The etymology of the word gold already explains many things. The Latin aurum It would be linked to an ancient Indo-European root with the meaning of burning, shining, and, therefore, gold is associated in many cultures with the sun, light and the divine. In addition, it is the color of the most precious and stainless metal. Gold, precisely, has been a bargaining chip for centuries.

Gold has filled the stories, myths and religious parables of the Western world. From the mythical King Midas who transformed everything into gold, to the biblical golden fleece, from the golden apples in the Garden of the Hesperides, to the ark of the golden covenant. And how can we not remember the gold of the Egyptian sarcophagi, the prerogative of the pharaoh, or the Greek statues, which today are for us the emblem of the sculptural white. Apparently those of the Pantheon were covered in color and gold. In this Psychology-Online article, we will discover the meaning of gold color in psychology.

You may also like: Meaning of the color brown in psychology

Index

  1. What is the meaning of the color gold
  2. Spiritual meaning of the color gold
  3. Meaning of the golden color in marketing
  4. Meaning of the color gold in the bible

What is the meaning of the color gold.

The golden color is not properly a shade of the chromatic scale, but a play of light. A suggestion halfway between yellow and red, whose symbolic value is variable in the Western world. It is a symbol of prestige, honor, value, as an emblem of what is profane and of excess in the abandonment of earthly values.

Since always, the meaning of the golden color in psychology is associated with luxury, wealth and aesthetic taste, but also to light and luminosity, particularly that of the sun. Gold in itself has nothing static and fixed, but rather gives an idea of ​​becoming continuous, with a beating heart, extension and outward opening. It is not necessary to emphasize how well it associates with good humor and joy. It is no coincidence that it has been used since the dawn of history to adorn and decorate every art form.

On the other hand, at Christmas, gold, along with red, is one of the symbols of this holiday and most of the decorations are precisely of these colors. And what does the golden color convey? In addition, the symbolism of gold is associated with the following values ​​and feelings:

  • Opening
  • Release
  • Unlocking
  • Expansion
  • Pride
  • Fame
  • Merit: the biggest awards, recognitions or emblems are made with gold.
  • Permanence
  • Fidelity: gold is a metal that does not rust or lose its chemical properties.

Find out more about the meaning of the color gold in psychology in the following article about the psychology of color according to Eva Heller.

Spiritual meaning of the golden color.

What does the golden color mean in the spiritual? Is he symbol of the sacred, very substance of the gods, of the supernatural virtues. The material par excellence dedicated to the sacred field for its "incorruptibility", that is to say, immutability in color, brightness and resistance. In addition, it represents the glory, the power and the wealth of the respective paradises.

In the spiritual realm this coloration is normally associated with light and divinity. It is said that by meditating, basing the visualizations on the color gold, one can be able to receive divine messages. Next, we will see some examples of the spiritual meaning of the golden color according to the culture:

  • In Mesopotamia: the sacred buildings were decorated with gold and precious stones.
  • The Jews: they could not represent the gods in any way and used gold in construction details.
  • In ancient egypt: this color was used by the pharaohs to represent not only the glory and permanence in time of their people, but also spiritual light, eternal life and reincarnation. There was even the "abode of gold", a room attached to the temple where the fusion and gilding of the statues was practiced, thus representing the color of the gods' flesh.
  • The Greeks: they associated it with Zeus, considering the golden synonym of mind and immortality-
  • The Romans: the Emperor represented a divinity on Earth for a long time. It was not unusual for her to dye or sprinkle her hair with gold.
  • The Vedic tradition: it associates the color gold with the third chakra, Manipura, whose name, by chance, means precisely "the city of the shining jewel". Located in the solar plexus, the third chakra oversees will, power, and personal affirmation.

Meaning of the golden color in marketing.

What does the gold color mean in advertising? The color gold has different meanings depending on the culture, but throughout the world it continues to represent fascination, confidence, luxury and wealth. It can also have elements of abundance and prosperity, which are naturally attractive. Too much gold can, however, make you appear selfish, arrogant and presumptuous. As with brown and black, it works best when used in small doses.

In the most everyday uses, the meaning of the golden color in marketing, in fashion, and in the press is associated with elegance, preciousness, refinement, if not luxury and exclusivity. Commonly used for luxury goods, rings and trophies, it is used by advertising to suggest the idea of youth, the optimism and fun.

The virtues of gold are decidedly appreciated and also exploited in decoration. In particular, in interiors, gold is ideal to illuminate a rather dark environment and to give personality to a slightly anonymous room.

Meaning of the color gold in the bible.

What does pure gold mean in the Bible? Gold is the first metal mentioned in the Bible as symbol of wealth, beauty and royalty. Unlike iron, gold, which does not rust, is also a symbol of incorruptibility and eternity that refers to God. Let's look at some examples of the meaning of the color gold in the bible.

  • The Golden Fleece it is the symbol of the lamb, the color of immortality. It manifests itself in the clear sky, surrounded by seven smaller stars, which means expanding courage, horizon, and intuition.
  • The bible says the ark of the covenant and the tabernacle they were covered with gold and with gold light was created.
  • In the Gospel of Matthew, the first gift of the Magi to the Child Jesus It is gold, the symbol of royalty.

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to Meaning of the golden color in psychology, we recommend that you enter our category of Emotions.

Bibliography

  • Codici Colori (2021). Color gold. Recovered from: https://codicicolori.com/colori/colore-oro
  • Cooperativa Cabiria (2018). Il colore gold. Piccola storia del colore più prezioso. Recovered from: https://stampadigitale.cabiria.net/storie-di-stampa/storia-colore-oro/
  • Marchetti, A. (2013). Il Colore Oro - Gold Color. Recovered from: http://www.andreamarchettieventi.com/guide/il-colore-oro-gold-colour/
  • SkinOn (2018). Colori nel marketing. Recovered from: https://skinon.it/blog-designer/filosofia-di-design/colori-nel-marketing/
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