MEANING of the ORANGE COLOR in psychology

Without emotion, man's life would be painful: nobody would have written or painted anything. Unfortunately, every now and then emotion takes over and creates anxiety. In this case, uncontrollable reactions such as sudden crying, flushing, etc. are generated. Specifically, orange is the color of arousal. It is on the same wavelength as uncontrolled emotion.

Thus, orange means to get psychologically hooked on excitement and respond in this sense with a positive reaction. Controlling yourself does not mean keeping everything inside, but directing the energies and preventing them from creating damage to the body. This, however, is only one of the many meanings associated with color, and in this Psychology-Online article we are going to discover together the meaning of the color orange in psychology.

Index

1. What does the color orange mean
2. Meaning of the different shades of orange
3. What does it mean to reject the color orange
4. The color orange in the East
5. The color orange in marketing
6. The color orange in love

The orange radiation (yellow + red), which appears after noon, is the color of constructive physical and mental energy, of the life, of creativity, of sports activity, among others. Orange gives self-confidence and a spirit of independence. It helps to free oneself from the conditioning of the past, from fears, frustrations and inhibitions and is very useful in depressions.

In orange, the vibrations of red, which communicate love, unite with those of yellow, which express wisdom and knowledge. For this reason, Lüscher he preferred to use orange-red for his test. The preference for orange indicates a good physiological sex drive and the search for intense experiences and globalizing.

Next, we will see the basic parameters of the Max Lüscher color orange:

• Sensory perception: appetite.
• Emotional content: wish.
• Organs: voluntary muscles, sympathetic nervous system, reproductive organs.
• Sensation: emotion.
• Behaviour: activity.
• Feeling of self: security, strength.

Find out more about the psychology of colors in personality.

The meaning of orange can vary according to its degrees. Let's see the meaning of the different shades of orange:

• Light orange it is linked to creativity. In this article, we show you how to develop creativity.
• Salmon: consisting of pink and yellow. This shade of orange is characteristic of socially committed people.
• Dark orange: this shade of orange is associated precisely with individuals with a tendency to destructiveness who need others.

Your rejection, on the other hand, may indicate decreased sexual desire or potency, as well as physical and nervous exhaustion and decreased creativity.

If the rejection of orange is accompanied by a preference for blue, the subject will be shown frustrated and anxious, with possible cardiovascular disorders. The preference for yellow and the rejection of orange is a search for a solution; the preference for green, much rarer, indicates resistance to tension given by the rejection of orange.

Orange is the color of the attenuation of emotional resonances It is used especially at times when you are about to lose control of your own emotions. Through its visualization we can train the mind to direct emotional energies in a positive way. A wide variety of colors, ranging from slightly orange yellow to deep red, all simply called saffron. These are closely associated with Hinduism and Buddhism and are commonly worn by monks and saints throughout Asia. Specifically, these are the meanings of the color orange in the East:

• In buddhism: orange, or more precisely saffron, is the color of illumination, the highest state of perfection. The saffron colors of the monks' robes were defined by the Buddha himself and his followers in the 5th century BC. The dress and its color are a sign of renunciation of the outside world and commitment to order.
• In hinduism: the deity Krishna is commonly represented dressed in yellow or yellow-orange. Yellow and saffron are also the colors used by the sadhu, or vagabond holy men, in India.
• In Confucianism: In the religion and philosophy of ancient China, orange was the color of transformation.

The psychology of colors in marketing is a fundamental discipline for business. Colors influence consumer choice. Orange communicates energy, balance, friendship, courage, ambition and comprehension. It can be used when you want to communicate amicably and you want to convey a message of optimism.

Orange is very good when you want to communicate with teenagers. However, for luxury, traditional and more serious brands, it is not recommended to use this color, otherwise the perception of the characteristics to be communicated disappears. The meanings of the color orange in marketing are:

• Enthusiasm, dynamism and friendship. Orange is a positive color that is very close to young people.
• Like red, stimulates energy, but without aggressiveness, which makes it more fun. It is also suitable for highlighting graphic elements.
• Being widely used in oriental cultures, remember also positivity, altruism and empathy.
• The brands that use it are youthful, energetic and convey a very fresh and modern message.

In this article, you can find more information about the psychology of color in marketing and advertising.

The color of love is believed to be red. Sending red roses to a woman is an eloquent message to everyone that leaves little room for interpretation. To attenuate the message of this arrogant love impulse, a beautiful bouquet of orange roses would suffice.

The luminosity and rationality of yellow, in effect, mitigate and balance the irruption of red. Orange, which derives from it, on the one hand is an eloquent message of love, like red. It is no less in expressing the burden of Eros. What's more, it actually symbolizes sexuality and, to its highest degree, lust. The joy and vital joy of this color join the sexual pleasure, to love satisfaction. In chromotherapy, orange develops a liberating action on physical and mental functions.

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to Meaning of the color orange in psychology, we recommend that you enter our category of Emotions.

• Milani, L. (2004). The psychology of the benerrere. A positive percorso for the mind. Milan: Tecniche Nuove.
• Onorato, M. (2019). Il significato dei colori nel marketing: how to use it and scegliere quelli giusti. Recovered from: https://marketing-espresso.com/colori-marketing/
• Peri, C. (2015). I colori dell’amore. Recovered from: https://anima.tv/cesareperi/2015/12/07/11-colori-dellamore/
• Sponzilli, A. (1998). Iniziazione alla cromoterapia. La nuova scienza dei colori per il benessere e la serenità. Rome: Edizioni Mediterranee.