Meaning of the BROWN COLOR in PSYCHOLOGY

Brown abounds in nature. In fact, it is the color of the land, the trunks of the trees, etc. The term "brown" was coined in the 18th century and derives from the name of a fruit, a large chestnut that symbolizes the joy of living, understood in a physiological sense, as the absence of suffering of a body that feels good and healthy.

The excessive prevalence of brown, however, could also stem from an inner discomfort that influences physical well-being, such as a shedding of the city of origin, family and one's roots, changing schools / work and group of friends suddenly and situations that create maladjustment momentary. In this Psychology-Online article, we will delve better about the meaning of brown color in psychology.

Index

1. What is the meaning of the color brown
2. Spiritual meaning of the color brown
3. Meaning of the color brown in marketing

Brown is given by the excitement of red and yellow, to which black is added to dampen the impulse and vital force. The color obtained then takes on another energy and is proposed as a passive stimulus that has different meanings. Let's see what the color brown symbolizes:

• The physiological meaning corresponds to the relaxation and to gratifying abandonment of one's own bodily demand.
• From a psychological point of view, the color brown refers to the wellness, in particular with the attitude that the person has towards his body and his ability to fully live the bodily needs. The shape of the brown is a light sinusoid over dark field evoking, with its rounded and concentric shapes, the adaptable softness.
• Lüscher emphasizes that many times the search for the color brown among the preferred colors also indicates the need to anesthetize unpleasant sensations coming from the body, to re-find a state of well-being and relaxation lost even to through bodily daze, sexuality, physical satisfactions, or the comforts of lifetime.

If brown is rejected, then the vital conditions of the body are ignored. Often this situation turns out to be temporary when the person is struggling to achieve important goals. Rejected brown may therefore indicate a attitude of renouncing to live fully corporeity to favor interests considered more important at that time, overlooking the vital condition of the body, sensuality and even the sexuality.

If this situation manifests itself in an absolute and repeated way, the dissatisfaction and repression of the bodily needs is strongly reflected in one's own well-being predisposing to stress psychosomatic. In this article, you will find information on how colors affect mood.

Depending on the religion or beliefs of different parts of the world, the meaning of the color brown is different. Let's see it:

• Christianity: associated with the renunciation of material goods. In fact, it is used by many orders of monks and priests.
• Negative biblical meaning: it is related to the smoke from the fire of Sodom and Gomorrah and therefore also to the devil.
• In ethiopia: represents mourning.
• In China: symbolizes the past.
• Esoteric symbolism: the life that sprouts in her warm womb, similar to that of the color black, but with a more serene and reassuring connotation. It also symbolizes waiting for a new harvest season.

On neuromarketing brown symbolizes authenticity, quality, naturalness and simplicity. It is used, above all, in the packaging of food products or antiques because it is a more "appetizing" color but with the same qualities of black. Next, we will see more meanings of the color brown in marketing.

• Coffee and chocolate manufacturers also often use it on their packaging because it is the color of your product. The color is intentional and tells the story of the product, service, or brand.
• Brown evokes associations with wood, contributing to a sense of comfort and of tranquility. Natural wood, on the walls or on the furniture, is recommended in restaurants because it stimulates the appetite, suggests high quality and authenticity of the dishes.
• It is used in the decoration of kitchens, since stimulates the desire to cook. In addition, it is suggested to paint the walls of antique stores, shoemakers and grocery stores with this color, especially chocolates, since it evokes the color of chocolate.

It is not advisable to use it as a wall stain in toilets, bathrooms and kitchens, as it will cause a feeling of dirt. It seems that in Asia the use of brown on the walls of the rooms is not very pleasant and that it is only tolerated if it is very light.

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to Meaning of the color brown in psychology, we recommend that you enter our category of Emotions.

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