MEANING of the color WHITE in psychology

  • Jul 26, 2021
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Meaning of the color white in psychology

Technically, white is a color with high luminosity, but without tint, achromatic, and more precisely it contains all the colors of the spectrum electromagnetic: by passing white light through a glass prism, a rainbow of colors is created, which, joining together, form the White.

White is also the opposite of black, which represents the absence of colors, but with which it shares many more things than you might think: for For example, more than colors, it is about shades in relation to light, black in the absence, white in absoluteness, in the middle all the variables of both. They are absolute colors, uncompromising, evoke all or nothing. In this Psychology-Online article, we will discover together the meaning of the color white in psychology, in marketing and in the spiritual.

You may also like: Meaning of the color pink in psychology

Index

  1. What is the meaning of the color white
  2. Personality by colors: psychology of the color white
  3. What does white mean in marketing
  4. Meaning of the color white in the spiritual
  5. Biblical meaning of the color white

What is the meaning of the color white.

White is the first of all colors and represents freedom, peace, purification, a new beginning. White is light, and the sensations of white refer to purity, encourage order, mental clarity. Above all they invite lightness, to reach things without weight, without expectations, carefree and delicate, without annoying feelings that pull downwards, oppressing. The white color symbolizes:

  • Simplicity
  • Independence
  • Opening
  • Clarity
  • Purity
  • Equality
  • Isolation
  • Distance
  • Boredom
  • Empty
  • Review
  • Coldness

Personality by colors: psychology of the color white.

What does it mean that your favorite color is white? There are very few negative connotations for white, however, in some cases, it can be cold and empty, arouse feelings of detachment, coldness, uninteresting on a perceptual level. According to some color tests, those who prefer white are like an open book, they do not hide, neutral and independent, often a perfectionist, critical of themselves and others. But with a great desire for simplicity.

  • Lovers of white They have a strong propensity for fatalism, but at the same time they express a certain amount of creativity and imagination. Those who prefer this color are constantly driven to seek change, they are people who love travel and feel alive thanks to strong stimuli. They do not agree and want to live life according to their inclinations. They are optimistic, full of confidence also in the future, but they could fall into the easy illusion of being naive at various times in their lives. Whoever loves white embraces on the one hand all the character facets of the other colors and at the same time rejects them all: it is an indecisive person, of many qualities, but who from time to time does not know which way to direct his life, given the many things beautiful. Finally, they are precise people who try to avoid conflict.
  • Conversely, those who flee from the color whiteThey do not like white clothes and accessories and even on their wedding day they might opt ​​for something different than usual. According to experts, these people do not trust others and have little trust in others, considering that only with the sacrifice and with your own strength it is possible to live life to the bottom, without letting it be fate or the help of others who guide her. They don't like news and changes very much unexpected in their lives; they prefer stability, rejecting novelties - even good ones - as they intimidate them. Essentially pragmatic and rational, they are not prone to easy sentimentality or mind wandering. Furthermore, whoever rejects the target is not endowed with a particular sensitivity or imagination.

In this article you can see more information about personality according to colors.

What does the color white mean in marketing?

In the neuromarketing white indicates freshness, cleanliness, hope, goodness, light, purity, sterility, simplicity, truth, virginity, modesty, minimalism, perfection and innocence that is why it is often used in the domestic, religious, medical, technological, legal, bridal, funeral and design.

It is an impersonal tint, but capable of conveying a profound elegance. It is used to represent the concepts of order and cleanliness (if we think of white sheets or a doctor's gown, the unconscious combination with an aseptic and immaculate environment is immediate) and to give an essential and sophisticated cut to a project graphic.

It is also the color of hygiene and cleanliness: soaps, detergents, sheets are generally white (or rather they were in the past, before current fashions contaminated us with colors of doubtful taste).

In this article we explain how colors affect mood.

Meaning of the white color in the spiritual.

For most traditions in the world, white is a very positive color. It also symbolizes the purity of feelings, spirituality and virginity. The white color is the bridge that unites man with the universe and with all the possibilities of the world.

In Western symbology, the color white is associated with light as a fundamental element, and this is confirmed in the myths of creation. Its meaning is diametrically opposite to black and symbolizes the beginning of the vital phase and expresses peace and hope for the future, trust both in people and in the world in general; it is the emblem of purity, of feelings.

In other societies, however, white has a different connotation: according to some traditions, such as the Chinese, it is the color of mourning, associated with the pallor of death. In Cameroon, a Central African country, widows have the custom of painting their legs white and always in the same country, but further south, they wrap the body of the deceased with white stripes, excluding the hands and feet. Often the white-death link is linked to the idea that after physical death there is a new life.

Biblical meaning of the color white.

In the original symbology, this color is associated with light as a fundamental element, as it is written in the myths of creation. In many religions, white is the symbol of divinity, Christianity also associates light with spiritual reality, says Jesus:

"I am the light of the world, whoever follows me will not walk in darkness, but will have the light of life" (Jn 8:12).

White is, in effect, the symbol of purity, chastity, spirituality, but also of divinity: white is the color of angels, eternity and paradise.

In the celebration of marriage, the brides are dressed in white just as white is the baptizer's garment. In the Christian liturgical calendar, white vestments are used in the solemnities of Christmas and Easter, but also in the celebrations of baptisms and marriages. It is the color of peace, of the dove, but also because it contains all the colors of the rainbow (typical of the pacifist manifesto).

This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.

If you want to read more articles similar to Meaning of the color white in psychology, we recommend that you enter our category of Emotions.

Bibliography

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  • Claudia (2017). Color white: symbols and meanings. Recovery of: https://www.alchimiadellepietre.it/colore-bianco-simbologia-significato/
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  • MADE Artis Comunicatio (2018). Storia of the white color. Tra myth and curiosità. Recovered from: https://www.madeartiscomunicatio.com/single-post/2018/08/08/storia-del-colore-bianco-tra-mito-e-curiosit%C3%A0
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