The meaning of colors It depends on the culture and circumstances. Color is a form of non-verbal communication. The color yellow can be bright and intense, which is why it can invoke strong feelings. Yellow can get our attention quickly, but it can also be abrasive when overused. It may appear warm and bright, but it can also lead to eyestrain. Color psychology suggests that certain colors are capable of evoking certain moods and may even have an influence on behavior and well-being.
Although color associations can be influenced by various factors, such as past experiences, culture... some colors tend to evoke certain moods or feelings. In this Psychology-Online article we tell you what does the color yellow mean in psychology.
Some of the characteristics that are frequently associated with the color yellow include:
- Warmth: yellow is a very bright color that is often described as cheerful and warm
- Difficult to observe: yellow is also the color that can cause more visual fatigue due to the amount of light it reflects.
- Frustration: It can also create feelings of frustration and anger. Although it is considered a cheerful color, people are more likely to lose their temper in yellow rooms, and babies tend to cry more in yellow rooms.
- Energetic: yellow color can increase metabolism
- It draws attention: since it is one of the most visible colors, it is also the one that attracts the most attention. It can be used in small amounts to attract attention, such as in advertisements and road signs.
We must remember that the associations that people have of colors are not necessarily universal. Both cultural differences like the individual experiences they can shape how people feel in response to certain colors.
The meaning of colors in psychology not only has a sensory explanation. On many occasions, the sensations that certain colors cause us are related to the cultural and spiritual meaning that society attributes to them. For example, in the case of the color yellow, it is associated with the sun and energy. Therefore, we associate it mostly with positive feelings.
According the psychology of colors, the effects of the color yellow are very varied and complex. Some people may associate this color with a sunny summer day, while others may associate it with bad memories.
- Creativity: it's about the color of new ideas, it helps us find new ways of doing things.
- Quick decisions: the color yellow helps to think clearly and make decisions quickly, but it can also be associated with impulsiveness.
- Production of anxiety: Although it is a very energetic color, this intensity also has its bad side. Sometimes yellow can become aggressive, and continuous exposure can cause irritability, agitation and nervousness and emotional instability.
- Critical: yellow makes people more analytical and self-critical of both themselves and others.
- Not emotional: yellow is related to the rational and not to the heart.
Color can play an important role in conveying information, to create certain moods and even influence some of the decisions that people make. Color preferences also influence the objects people choose to buy, the clothes they wear, and the way they adorn their surroundings. People often select objects in colors that evoke certain moods or feelings, such as For example, using a certain color to paint a room in order to evoke certain states of mind. cheer up. For example, in green to create a calm atmosphere.
In recent years, interest in the subject of color psychology and the meaning of colors has grown, but there are still several unanswered questions. How do color associations develop? How strong is the influence of these associations on human behavior? Can color be used to increase worker productivity or workplace safety? What colors have an impact on consumer behavior? Do some personality types prefer certain colors?
As research explores and elicits empirically supported answers to these questions, we can learn more about andl impact of color on human behavior, since many of the claims that are currently held lack empirical justification or are based on outdated studies.
This article is merely informative, in Psychology-Online we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
