The mission of a company

The mission It is a phrase that describes the function of the company, markets and competitive advantages; a short written statement of your business goals and philosophies.

Any organization or company exists to achieve something: build cars, lend money, provide food services, etc. Generally the mission is clearly defined when companies are being formed, however, as the Over time, changes in the external environment make organizations change their course and consequently change their mission. If the management of a company feels that the mission is no longer representing the interests of the organization, the mission has to be reformulated.

A simple exercise to determine if the company is doing well on track with mission is to ask the following questions proposed by Peter Drucker:

What is our business?

Who are our clients?

What is the added value that we are delivering to our clients?

What will our business be?

What should our business be?

In general, the most successful companies are always carefully asking and answering these questions.

A well-crafted mission statement provides employees with a shared sense of purpose, direction, and opportunity. It also guides geographically dispersed employees to work independently and yet collectively in pursuit of the organization's goals.

Some examples of Mission

The mission statement of MotorolaFor example, it is »honorably serving the needs of the community by providing superior quality products and services at a fair price to our customers; We do this in order to obtain an adequate benefit that is required for the company to grow; and in doing so give our employees and stakeholders the opportunity to achieve their reasonable personal goals. "

Some nonprofits have shorter missions such as:

Defenders of wildlife:

"It is dedicated to the protection of all native animals and plants in their natural environment."

If you want to know what are the parts that make up a well-written mission visit this article.