Any company, regardless of the service or product it offers, must have its mission and visionThese are the compilation of your goals and objectives, there are those who often confuse them, but in reality they serve the purposes of the company in different ways.
The mission of a company is the reason for its existence or existence, it answers the following questions. Why does it exist? What does? For whom?
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The vision expresses the goals of the company, the situation to be achieved in the future, responds to the following questions. What do you want to achieve? Where do you want to be in 5 years? What goals do you want to achieve?
Based and according to criteria, in this we will mention the maindifferencesCome inmissionand vision of a company.
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In this article you will find:
Definition
- The mission: Explains the reason for the company, the purposes, the way in which the company will achieve the position it wants, defines the main objective of the company and specific objective in its relationship with the client and last but not least the values of job. Mention the processes and the expectations that these are carried out for the benefit of the clients.
- The vision: Specifies the position to be reached, constitutes a guide for the members of the organization, includes and expresses the purposes, values and long-term goals.
What questions does it answer?
The mission: At the time of a company raising its mission can be helped by answering the questions: What do we do in the company? Why do we do it? Who do we do it for? What make us different from the others?
The vision: When the management of a company is raising the vision of the organization, can help answering the following questions: How far do we hope to go? How do we want to be in a few years?
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Time in which it is located
The mission: When writing the mission of the company, the situation should be discussed in the present tense, looking to the future.
The vision: When writing the vision of the company, you should talk about the future situation, the one that is expected in the long term.
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Function
The mission: The main function of the mission is internal, it constitutes an informative instrument for the members of the company and for the public in In general, regarding this aspect, the mission must list the general reasons for the creation of the company, define the keys to achieve the success.
The vision: Its main motivational function, to serve as an inspiration to all who are part of the company's team, represents the place of privilege, in which the company sees itself in a certain period of time, counting from the moment of its creation. It makes sense of the reasons a person has for working in that place.
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Changes
The mission: With growth, some companies seek new horizons and it is normal that they consider making some changes in the definition of the mission of the same, this admits certain changes, that is, small changes can be made over time, it is generally recommended that these changes occur only if necessary and that they be minor changes, not significant. For example, the company's values exposed must remain untouched at all times, as should the needs and expectations of customers.
The vision: As a company develops and evolves, you may feel the need to make changes in your vision, however, it must be kept in mind. the loyal and original possible measure, with the minimum changes, because it represents the original values and aspirations present in the creation of the company.
Characteristics
The mission: It must be written with precision and clarity, located in the present, must include the purpose and values of the company aimed at customers, in the same way it must include the responsibilities of the company towards customers.
The vision: It must be written in the future, it must be optimistic and eager for entrepreneurship, memorable and attractive without losing the sense of reality. You must express organizational and cultural values at all times.
About the mission and vision
These can indicate the direction of a company but it is not possible through them to know for sure how to reach the goal, or how to find the way to reach it.
Nor is it easy to determine the viability or not of said mission and vision before the appropriate time. It is necessary to start down the road to know if they are feasible or not. According to experts on the subject, to determine if the mission and vision of a company are possible to achieve is advancing on the plotted course, making small modifications to meet the goals on the day to day. For this reason, it is suggested that both the mission and the vision be considered and deliberated with time and meticulously in order to avoid changing the objective and the proposed goal.
It is common and important that the mission and vision of the company are found unconsciously among managers, employees and consumers of the same, if so it is known that the course is correct and that all the entities involved have clarity in it.
When writing both the mission and the vision, the motive or reason for the existence of that company must be considered, it must give it identity and importance to the company and to project it successfully into the future, it is significant to go beyond superficial motives such as money, power and success. The values that inspired the emergence and creation of the company must be evoked, from the moment everything started and how it started, because the company is special and then in the vision according to what makes it special how far it will go to get.
A well-written mission and vision must show and remind the client and the worker where the company comes from, where it belongs and where it is going, how far it is capable of going. Making them identify with it.
