What is a client portfolio and how should it be managed?

For an organization, the client portfolio It can be a means of acquiring new users, or expanding sales in large proportions, as long as the trader's data is previously evaluated.

This establishes that the company may have active or potential buyers. When it is said that a buyer is active, we mean who at a certain moment has obtained a product, good or service from the company.

Instead, when we mention potential buyers, we talk about customers, consumers, markets and the public, interested in the product or service offered by the company and can become consolidated as serious markets.

What is a Client Portfolio?

It is an essential element for a company, trade or business, through this resource you can increase and expand the market you want to reach. Is important to have a record with updated customer dataThis will allow you to easily obtain where your establishment is located, how to communicate at the required time.

It is a record of existing and feasible buyers. It offers extensive information on customers or companies with which you have dealings, highlights the contacts to highlight your attention, since it can create new business opportunities.

How to Manage the Client Portfolio

The first thing to do is to absolutely specify what market you are interested in reaching and what profile the buyer should have. It is essential not to close other options, since, in the course of the negotiations, it may be that there is the possibility of expanding market requests, even if they are located elsewhere territorial.

To handle the information regarding customer data, you can choose to keep an electronic agenda, use a software application or an excel program, this information can also be used in other systems of the organization.

Customer data may be different, it is important to have this information to know their preferences, how often they shop and how to locate them. An updated client portfolio must have the following data:

• Full name of the client.
• Postal and work address.
• Email.
• Phone numbers.
• Business name.
• Products or services received.
• Purchase probabilities.
• Billing identification.

The purpose of classifying this information is to give distinction to some contacts, improve the communication of the company with its users, publicize its products, offers and new promotions.

It is necessary to bear in mind that the main objective of increasing the number of clients is:

• Loyalty of the users that you have.
• Recommendations on the internet or among consumers.
• Provide quality of service.
• Achieve customer satisfaction.
• Use the different means to show and promote the product.
• Use creativity and scoop.
• Give after-sales services.

When a company manages its service seriously and responsibly, it is ready to expand its market, you can also use the media to show your product guaranteed and proven by your customers.

Special Strategies to Create a Client Portfolio

The success of any business is based on sales. To obtain them, it is essential to have customers, without them there are no purchases, therefore, there is no increase in income for a company.

Some companies believe that through promotions they will achieve popularity, however, it is essential when starting a business, to build a well-structured client portfolio. To achieve this, it is important to follow these steps:

• Specify the users profile: it is essential to know customers, how to locate them, what their preferences are in order to capture their attention and expand your marketing.
• Advertising in the media: every business must promote its products to attract customers, you should always evaluate the means you are going to use, if it is aimed at older people, use traditional media such as magazine ads, street signs, etc., and if it is for young people, it is better to use the internet, Facebook, YouTube, Instagram, etc.
• Help other businesses that do not have the same specialty: it is an association, an alliance to expand your client portfolio, for example; a bakery and conference center, they can partner to publicize their products and thus win new customers.
• Take advantage of exclusive moments: celebrations such as Friendship Day, Christmas, Mother's Day, are very timely using different advertising techniques.
• Attend trade shows: it is an excellent option to participate in events, fairs, markets, in this way you can interact with many people, show your products and make new customers.
• Acquire customers through your own clientele: If you give an excellent service to your customers, it will be your best recommendation and you will always get new buyers.

The purpose of keeping a client portfolio is to know how to use this resource, applying the corresponding methods to increase the clientele of a company. Every business should aim to assess the efforts made to maintain, satisfy and increase the bond with its customers.